Your business research community
Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.
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“I decided to get involved with BIG after attending a couple of their forums. I enjoyed sharing knowledge with other B2B insights professionals and the BIG community spirit” Amy Middleton, BEAM Fieldwork |
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“BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers” Keith Bailey, Transport Focus |
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“BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.” Dave Skelsey, Stictly Financial |
Events
BIG Forum
How insight helped ITV open up a new world for SMEs
Date: Tuesday 2 July 6.45pm after the BIG AGM
Join us to hear Alex Johnston of Jigsaw Research describe how a holistic and agile approach among an online panel of SME decision-makers, avoiding slavish adherence to a fixed methodology, was used to give ITV speedy and inexpensive insights without compromising on quality, enabling them to exploit a new revenue stream opportunity in the SME market.
Future BIG Forums
Our forum dates have been decided but we are still busy planning our list of topics and exciting guest speakers. We will confirm the details as soon as possible.
Questions about business to business research?
Q. Why are mixed methodology studies more common in B2B?
A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase
Join us
BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.
