Your business research community
Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.
“I decided to get involved with BIG after attending a couple of their forums. I enjoyed sharing knowledge with other B2B insights professionals and the BIG community spirit”
Amy Middleton, BEAM Fieldwork
“BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers”
Keith Bailey, Transport Focus
“BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.”
Dave Skelsey, Stictly Financial
BIG Forum Online
The Return of Face to Face: Guidance in the Current Climate
Date: Tuesday 30th November
A panel discussion offering thoughts and guidance on the return to face to face.
The discussion will include the AQR offering guidance from an industry perspective, researchers summarising their understanding, fieldworkers providing insights on their current experiences, and advice from a viewing facility highlighting the new procedures they have had to implement.
The speakers will include:
- Lucy Hobbs of Boxclever giving her views on behalf of AQR & as a researcher
- Alicia Whyatt & Collette Gartside of BEAM Fieldwork from a FW view
- Donal Kelly & Ben Parker from Spectrum to talk through procedures put in place by viewing facilities
Join us for what promises to be an enlightening session and a great start to the BIG 2021/22 Forum Season.
Future BIG Forums
We are busy planning our 2021/22 forum season, including dates, topics and exciting guest speakers. We will confirm the details as soon as possible.
BIG B2B Soapbox
A recording of our B2B Soapbox session from 23rd February
Through the glass darkly… sifting through the rubble of Covidian economics
Questions about business to business research?
Q. Why are mixed methodology studies more common in B2B?
A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase
BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.