Your business research community

Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.

In the evolving world of business research, BIG provides many opportunities for keeping up to date on industry innovations. BIG is a brilliant business research resource to further increase my knowledge and ensure my clients are always at the forefront of contemporary ideas.”

Vikki Mitchell, Kantar Millward Brown


BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers.”

Keith Bailey, Transport Focus


BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.

Dave Skelsey, Stictly Financial


BIG Forum – November

Date: Tuesday 28 November 2017

Innovation in Engaging SME Respondents, Emma Mozley, Kantar TNS & Alex Wheatley, Lightspeed GMI.

Come to November’s BIG Forum to hear about an innovative approach for gaining ongoing feedback from hard to engage SME business owners and decision makers.   

BIG MRS Effectiveness Awards: Meet the Finalists – The Sound

Understanding Event Behaviours - The Power of New Insight to Inspire a Business By Stuart Knapman, UK Managing Director, The Sound Stuart is gamekeeper turned poacher, having spent the first half of his career client side and the second half in agencies and so he has...
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BIG MRS Effectiveness Award: Meet the finalists – Kantar Millward Brown Corporate

Link for Business: creating the world’s first dedicated platform designed to evaluate the effectiveness of B2B Corporate Communications By Emily Dickinson and Emma Pyke – Kantar Millward Brown, Corporate Practice A hidden gem within the Kantar network, Kantar Millward...
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BIG MRS Effectiveness Award: Meet the finalists – Jigsaw Research

Power to the (small business) People! Bringing market research to SMEs By Alex Johnston (Director, Jigsaw Research) and Phil Morrison (Managing Director, Whycatcher) When Phil Morrison set up Whycatcher, he was struck by how quickly the world of market research was...
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Disruptors Defined

Disruptors are always innovators, but innovators are not always disruptors, explains Virginia Monk of Network Research, who highlights how research can aid the disruption process. Like most buzzwords, the term ‘disruptor’ has taken on a life of its own. Digging a...
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Seven Strategies for B2B Market Personalisation

How to use personalisation in B2B digital marketing! Neal Cole of Conversion Uplift takes a look at how companies can personalise the B2B customer experience in his latest blog. Personalisation and marketing automation are now proven strategies in digital B2C...
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Questions about business to business research?

Q. Why are mixed methodology studies more common in B2B?

A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions

Q. Why are B2B costs higher than B2C costs?

A. B2B transactions often take more consideration and involve more decision makers.  The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase

Join us

BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.