Your business research community

Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.

In the evolving world of business research, BIG provides many opportunities for keeping up to date on industry innovations. BIG is a brilliant business research resource to further increase my knowledge and ensure my clients are always at the forefront of contemporary ideas.”

Vikki Mitchell, Kantar Millward Brown


BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers.”

Keith Bailey, Transport Focus


BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.

Dave Skelsey, Stictly Financial



BIG Summer Party

Date: Wednesday 6 September 2017

Please join us for the 2017 BIG Summer Party which will take place at ‘Laithwaites Wine: The Arch’ on Wednesday 6 September, starting at 7.00pm and ending at 9.30/10.00pm…

Annual conference: The future of business to business research. In association with MRS

Date: Thursday 29 June 2017

Can B2B market research adapt to emerging challenges in the business market? The MRS/BIG annual B2B conference digs into the chunky issues facing B2B research today…

Peeling the onion – using buyer personas to help B2B marketing

A successful business relationship often needs to align on several levels within a company, with people who have different roles, objectives and interests at heart. Achieving this in the B2B environment has always been notoriously difficult – trying to please everyone...
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I want to tell you a story…

It is 10 years since Nassim Nicholas Taleb published his influential book, “The Black Swan”, that familiarised the idea of our inability to predict those random events that have so much impact on our lives. After the last 12 months or so, which has seemed to produce...
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GDPR – the practical and legal implications

This month Jon Wood of Critical Research reviews a recent Forum session which dealt with the implications of the new GDPR legislation - and muses on the implications (and urgency) for us all. April’s BIG forum was an excellent session, focussing on an impending change...
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The changing nature of trust and what it could mean for brands

Claire Labrum of Strictly Financial takes a look at how the models of trust that are so important to the image of big brands are breaking down, and at how they need to rise to the challenge this represents. Trust is fundamental to human interactions – we want to trust...
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Always give a little more than you promise

Amy Middleton of Beam Fieldwork argues that teamwork together with ongoing communication is key to delivering high quality B2B respondents.  As a service industry Market research is the key mechanism to understanding the customer. Many large Market Research companies...
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Questions about business to business research?

Q. Why are mixed methodology studies more common in B2B?

A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions

Q. Why are B2B costs higher than B2C costs?

A. B2B transactions often take more consideration and involve more decision makers.  The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase

Join us

BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.