Your business research community
Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.
“I decided to get involved with BIG after attending a couple of their forums. I enjoyed sharing knowledge with other B2B insights professionals and the BIG community spirit”
Amy Middleton, BEAM Fieldwork
“BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers”
Keith Bailey, Transport Focus
“BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.”
Dave Skelsey, Stictly Financial
BIG Forum Online
Through the glass darkly… sifting through the rubble of Covidian economics
Date: Tuesday 22nd June 2021
Time: 11 am
We are very pleased to announce our June BIG Virtual Forum and welcome back a popular friend of BIG, Dave Skelsey, who will be giving his view on the past 12 months and it’s impact on research. Some of you may remember previous editions of this tour de force, in which Dave gave us his, often wry, insights into the economic world and predictions for it’s future. This year will be no exception, as Dave takes an overview of the impact of Covid on global economies, gives his view on where, when and how the economy might recover, and the economic/geopolitical headwinds that might arise, and forecasts as to which social and economic changes might ‘stick’ post Covid. All this neatly wrapped up into the implications on the world of research.
BIG B2B Soapbox
A recording of our B2B Soapbox session from 23rd February
Questions about business to business research?
Q. Why are mixed methodology studies more common in B2B?
A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase
BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.