Your business research community
Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.
BIG Forum Bristol
Date: Thursday 1 March 2018
Naomi Kent and Emma Partridge, both Directors of Blue Marble Research – with decades of experience too numerous to mention – will share recent insight on engaging business audiences.
BIG Forum – April
Date: Tuesday 10 April 2018
This Forum is one of our ‘Research Refresher’ sessions and will cover the application and benefits of desk research, useful sources of intelligence, how to go about conducting desk research in an efficient way, and also the limitations and pitfalls of desk research.
Questions about business to business research?
Q. Why are mixed methodology studies more common in B2B?
A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase
BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.