Your business research community
Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.
“I decided to get involved with BIG after attending a couple of their forums. I enjoyed sharing knowledge with other B2B insights professionals and the BIG community spirit”
Amy Middleton, BEAM Fieldwork
“BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers”
Keith Bailey, Transport Focus
“BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.”
Dave Skelsey, Stictly Financial
Future BIG Forums
We are busy planning our remaining 2022/3 forum season. If there are any topics you would like to see covered or if you have something you would like to present please get in touch with us at email@example.com
Previous BIG Events
Minding the gap: innovative research exposing the marketers agency divide
It started in a bar in Melbourne. Two award-winning agency strategists were bemoaning the quality of briefs agencies received from their clients. They resolved to act and kick-started a global conversation, changing the way marketers and agencies talk to. each-other.
Hear Kirsten Swanepoel and Will Beagles, Flood and Partners for present their shortlisted paper from the MRS B2B Award at the 2022 MRS Awards.
Our members have access to our vast back catalouge of previous forums, presentations, whitepapers and blog posts via the Knowledge Centre. Not a member? Join today….
Questions about business to business research?
Q. Why are mixed methodology studies more common in B2B?
A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase
BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.