Your business research community
Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.
BIG Forum – November
Date: Tuesday 28 November 2017
Innovation in Engaging SME Respondents, Emma Mozley, Kantar TNS & Alex Wheatley, Lightspeed GMI.
Come to November’s BIG Forum to hear about an innovative approach for gaining ongoing feedback from hard to engage SME business owners and decision makers.
Questions about business to business research?
Q. Why are mixed methodology studies more common in B2B?
A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase
BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.