Your business research community

Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.


“I decided to get involved with BIG after attending a couple of their forums. I enjoyed sharing knowledge with other B2B insights professionals and the BIG community spirit”

Amy Middleton, BEAM Fieldwork

Find out more about Amy


“BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers”

Keith Bailey, Transport Focus


“BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.”

Dave Skelsey, Stictly Financial


BIG Forum 

The State of B2B Brand Building and Measurement – Insights in to the challenges and priorities of B2B brand marketers

Date: Tuesday 28th November
Time: 11am
Location: Online, Zoom

Brand Building is increasing in importance within B2B boardrooms around the world. But CMOs are facing real challenges to building bold and memorable brands. What are the opportunities for research and insight to help them deliver?

Come and join Tom Vannozzi, Jigsaw Research, for an online BIG Forum to learn more as he presents his recent paper.

We look forward to seeing you there. 

Future BIG Forums

We are busy planning our remaining 2023/4 forum season. If there are any topics you would like to see covered or if you have something you would like to present please get in touch with us at  

Previous BIG Events

Minding the gap: innovative research exposing the marketers agency divide

It started in a bar in Melbourne. Two award-winning agency strategists were bemoaning the quality of briefs agencies received from their clients. They resolved to act and kick-started a global conversation, changing the way marketers and agencies talk to. each-other.

Hear Kirsten Swanepoel and Will Beagles, Flood and Partners for present their shortlisted paper from the MRS B2B Award at the 2022 MRS Awards.

Our members have access to our vast back catalouge of previous forums, presentations, whitepapers and blog posts via the Knowledge Centre. Not a member? Join today….

The BIG Survey 2022 Results

After joining BIG in 2021, I was tasked with helping with the marketing of the group, aiming to not only attract new members, but ensure existing members still valued their membership and we were shaping our events around their needs. As a market researcher, my first...

Market Research: Let’s Get Down 2 Business

Market research is all about improvement – for the brand, their consumer and all who actively or passively consume along the customer journey. As a concept it’s fairly simple, there's an opportunity to improve your business, your research team curates the killer...

All change – is progress towards net zero likely to stall?

When I started writing this piece, we were on to our fourth Prime Minister in six years. But now I have to go back and add another one, our fifth PM in six years. As the great Oscar Wilde might have said, for the Conservatives to lose one Prime Minister may be...

BIG Summer Party

On Wednesday 14th September The Big Summer Party returned after three long years. With the shutting of Laithwaites under the Arch at London Bridge, a new venue was required and we lucked out. The room on Brook Street, courtesy of Illuminate Productions, overlooked...

Through the glass darkly… sifting through the rubble of Covidian economics

In June's BIG Forum Dave Skelsey considered the last 18 months and gave his views on what has happened and what will happen next in this ever changing and evolving situation we all find ourselves within. Sharing a snapshot of the economy and giving predictions of what...

Questions about business to business research?

Q. Why are mixed methodology studies more common in B2B?

A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions

Q. Why are B2B costs higher than B2C costs?

A. B2B transactions often take more consideration and involve more decision makers.  The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase

Join us

BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.