Your business research community

Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.


“I decided to get involved with BIG after attending a couple of their forums. I enjoyed sharing knowledge with other B2B insights professionals and the BIG community spirit”

Amy Middleton, BEAM Fieldwork

Find out more about Amy


“BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers”

Keith Bailey, Transport Focus


“BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.”

Dave Skelsey, Stictly Financial


BIG Forum

The Changing World of B2B Research: A discussion on the evolving toolkit of data collection & analysis. 

Date: Tuesday 21 May 6pm

Join Graeme Cade of Savanta, Jennifer Roberton of Respondi and Stuart Gullock of Lucid.

The session will be moderated by Alex Wheatley of Kantar.

Three Ways to Overcome the Challenges Faced in B2B Market Research

Although understanding B2B market research can be immensely useful and vital to success, actually acquiring quality market research insights as a B2B company can be difficult.  That’s why the BEAM Fieldwork team have taken a look over some of the challenges faced, and...

Defining B2B market research – whether (and how) it is different…

In principle, Business to Business research (or B2B) is relatively easy to define – it is talking to someone in their professional capacity about their job or work.  However, it seems that the lines between B2B and B2C market research are becoming increasingly...

It’s a matter of principle – how regulators are asking suppliers to take responsibility

One of the interesting recent trends, seen in a range of business sectors, has been a movement away from prescriptive, rules-based regulation towards a lighter touch approach by regulators. Often this lighter touch will involve regulators requiring that suppliers in...

New member interview: David Holmes

New BIG Member David Holmes talks to us about what B2B research means to him. Question #1: Tell us a bit about your background After gaining my degree from the University of Portsmouth, I joined the market research industry and worked my way through the ranks, ending...

New Member Inteview: Alex Wheatley

New BIG Member Alex Wheatley talks to us about what B2B research means to him. Question #1: Tell us a bit about your background I have been working in Market Research for over 5 years previously in the Innovation team at Lightspeed Research and now as Director of...

Questions about business to business research?

Q. Why are mixed methodology studies more common in B2B?

A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions

Q. Why are B2B costs higher than B2C costs?

A. B2B transactions often take more consideration and involve more decision makers.  The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase

Join us

BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.