Your business research community
Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.
B2B or not B2B: The Future of BIG and B2B Research
Date: Tuesday 27 November 6pm – 8pm
Join us to discuss of the future of B2B research and how BIG should be supporting its members to meet the challenges that lay ahead.
BIG Chair, Ginny Monk, will be leading a panel discussion along with figures representing the B2B industry (agency and client, old and new)
The cost of this event is free to members and £10.00 for non-members, excluding VAT.
Future BIG Forums
Our forum dates have been decided but we are still busy planning our list of topics and exciting guest speakers. We will confirm the details as soon as possible.
5th February 2019
2nd April 2019
21st May 2019
Questions about business to business research?
Q. Why are mixed methodology studies more common in B2B?
A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase
BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.