Your business research community

Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.


“I decided to get involved with BIG after attending a couple of their forums. I enjoyed sharing knowledge with other B2B insights professionals and the BIG community spirit”

Amy Middleton, BEAM Fieldwork

Find out more about Amy


“BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers”

Keith Bailey, Transport Focus


“BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.”

Dave Skelsey, Stictly Financial


BIG Forum Online

BIG Soapbox

Date: Tuesday 11th October, 2022
Time: 8.45am for 9.15am start
Location: The MRS, 15 Northburgh St, London, EC1V 0JR

Do you feel passionately about a subject that you don’t think is getting enough air time?

Fed up with seeing the same people, saying the same things at conferences up and down the country?

We are looking for people who normally never get the opportunity to make their voices heard to deliver a 5-7 minute presentation on the topic of their choosing. There are just three requirements:

  • You can’t be the head of department / director or spoken at a conference / on a panel before
  • The subject has to be in some way relevant to B2B
  • We need a snappy 150 word outline of the topic by midday on Tuesday the 4th of October

Please send submissions to or

Alternatively if you’d just like to come along and hear the discussions, tickets are available on our events page.


Future BIG Forums

We are busy planning our 2022/3 forum season. If there are any topics you would like to see covered or if you have something you would like to present please get in touch with us at  

Previous BIG Events

SAVING THE PLANET – How can we in the UK, the business sector and the market research industry all do our bit.

A recording of our forum session from 14th June 2022


Our members have access to our vast back catalouge of previous forums, presentations, whitepapers and blog posts via the Knowledge Centre. Not a member? Join today and find out how to achieve fair treatment on EDI within our industry amongst many other topics….

BIG Summer Party

On Wednesday 14th September The Big Summer Party returned after three long years. With the shutting of Laithwaites under the Arch at London Bridge, a new venue was required and we lucked out. The room on Brook Street, courtesy of Illuminate Productions, overlooked...

Through the glass darkly… sifting through the rubble of Covidian economics

In June's BIG Forum Dave Skelsey considered the last 18 months and gave his views on what has happened and what will happen next in this ever changing and evolving situation we all find ourselves within. Sharing a snapshot of the economy and giving predictions of what...

How to elevate the developmental curve of your researchers remotely

Presented by Northstar, 2020 MRS Winners of ‘Best Place to Work’: Jack MilesSimon Von HaartmanJames Vaughan Smith Intro: A well-designed office space and good office culture can be used as a training tool for young researchers. All levels of employee’s...

B2B Soapbox

On Tuesday 23rd February BIG held its first BIG Virtual Forum of the year and what a way to kick off 2021. The B2B Soapbox, lead by Jack Tadman of Opinium, was a huge success and covered lots of interesting topics.  Isobel Hunt of Opinium was first to the virtual...

Uncovering the science behind B2B consumer thought processes

In the cloudy world of modern consumerism, many marketers now find themselves overwhelmed by the sheer volume of choices when it comes to selling their product to consumers. But what we also need to think about when discussing consumerism is the consumer themselves –...

Questions about business to business research?

Q. Why are mixed methodology studies more common in B2B?

A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions

Q. Why are B2B costs higher than B2C costs?

A. B2B transactions often take more consideration and involve more decision makers.  The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase

Join us

BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.