Your business research community
Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.
“I decided to get involved with BIG after attending a couple of their forums. I enjoyed sharing knowledge with other B2B insights professionals and the BIG community spirit”
Amy Middleton, BEAM Fieldwork
“BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers”
Keith Bailey, Transport Focus
“BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.”
Dave Skelsey, Stictly Financial
BIG Forum Online
Date: Tuesday 12th July, 2022
Do you feel passionately about a subject that you don’t think is getting enough air time?
Fed up with seeing the same people, saying the same things at conferences up and down the country?
We are looking for people who normally never get the opportunity to make their voices heard to deliver a 5-7 minute presentation on the topic of their choosing. There are just three requirements:
- You can’t be the head of department / director or spoken at a conference / on a panel before
- The subject has to be in some way relevant to B2B
- We need a snappy 150 word outline of the topic by midday on Tuesday the 5th of July
Please send submissions to GinnyM@thisismotif.com
Alternatively if you’d just like to come along and hear the discussions, tickets are available on our events page.
Future BIG Forums
We are busy planning our 2021/22 forum season.
Previous BIG Events
SAVING THE PLANET – How can we in the UK, the business sector and the market research industry all do our bit.
A recording of our forum session from 14th June 2022
Diversity Equality & Inclusion – Striving for fair treatment and opportunity for all
A recording of our forum session from 23rd February 2022
Questions about business to business research?
Q. Why are mixed methodology studies more common in B2B?
A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase
BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.