Your business research community

Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.

“I decided to get involved with BIG after attending a couple of their forums. I enjoyed sharing knowledge with other B2B insights professionals and the BIG community spirit”

Amy Middleton, BEAM Fieldwork

Find out more about Amy

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“BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers”

Keith Bailey, Transport Focus

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“BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.”

Dave Skelsey, Stictly Financial

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Events

BIG Forum Online

Details of our next forum will be confirmed shortly.

BIG B2B Soapbox

A recording of our B2B Soapbox session from Tuesday 23rd February

B2B Soapbox

by Lucy Dunn | 1st March 2021 | Business, Methodology, Research, Technology | 0 Comments

On Tuesday 23rd February BIG held its first BIG Virtual Forum of the year and what a way to kick off 2021. The B2B Soapbox, lead by Jack Tadman of Opinium, was a huge success and covered lots of interesting topics. Isobel Hunt of Opinium was first to the virtual...

Uncovering the science behind B2B consumer thought processes

by Amy Middleton | 13th March 2020 | Business, Methodology, Research | 0 Comments

In the cloudy world of modern consumerism, many marketers now find themselves overwhelmed by the sheer volume of choices when it comes to selling their product to consumers. But what we also need to think about when discussing consumerism is the consumer themselves –...

BIG/ MRS Award – and the winner is …?

by Damon Thomas | 5th December 2019 | Business, Research | 0 Comments

The good and the great of the Market Research world descended upon Old Billingsgate on Monday night for the annual MRS Awards. The anticipation was high and there was a real buzz in the room, as people caught up and said hello to old friends and colleagues over a...

THE BIG BLOG: A QUESTION OF TRUST

by Trevor Wilkinson | 15th November 2019 | Business, Legislation/politics | 0 Comments

Like a particularly annoying earworm, the subject of trust (or, to be more precise, a lack of trust) has been preying on my mind in the last few months. For example, trust was a theme running through a training course my company was giving on desk research best...

MRS Code of Conduct 2019

by Claire Labrum | 31st October 2019 | Business, Methodology, Respondents | 0 Comments

The MRS launched a fully revised Code of Conduct on 1 October 2019, and it comes into force from 1 January 2020. The new Code has been consulted on with members, research professionals and employers. This article sets out how the changes to the Code might affect you....

Questions about business to business research?

Q. Why are mixed methodology studies more common in B2B?

A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions

Q. Why are B2B costs higher than B2C costs?

A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase

Join us

BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.

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