Your business research community
Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.
BIG Summer Party
Laithwaite’s Wine, The Arch, London
Date: Wednesday 5 September 7pm – 10pm
Join us for the BIG Summer Party 2018. The evening will include a variety wines from Laithwaite’s coupled with tasty cheeses from Borough Market. There will be a wine tasting competition with great prizes, sponsored by Research Now SSI, and a chance for you to buy wine with a BIG discount on the evening.
The cost of this event is £30.00 for members of BIG and £35.00 for non-members, inclusive of VAT.
BIG Forum – Bristol
Date: Thursday 13th September 2018
What are the applications of Virtual reality (VR) and augmented reality (AR) in B2B research, now and in the future? Find out from Alastair Goode and Jonathan Barrowman of Gorilla in the room. This will be followed by a demo, giving you an opportunity to try out some of the kit, see how it works, and get some ideas and inspiration for future projects.
Questions about business to business research?
Q. Why are mixed methodology studies more common in B2B?
A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase
BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.