Your business research community

Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.

In the evolving world of business research, BIG provides many opportunities for keeping up to date on industry innovations. BIG is a brilliant business research resource to further increase my knowledge and ensure my clients are always at the forefront of contemporary ideas.”

Vikki Mitchell, Kantar Millward Brown


BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers.”

Keith Bailey, Transport Focus


BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.

Dave Skelsey, Stictly Financial



BIG Forum – February

Date: Tuesday 6 February 2018

The speakers will be Stuart Knapman, UK Managing Director, The Sound and Layla Northern of Reed Exhibitions’ Customer Experience Insight team, who will be presenting their MRS/BIG Award-winning paper, Understanding Event Behaviours – The Power of New Insight to Inspire a Business.

GDPR is Fast Approaching

When the European Union introduced the General Data Protection Regulation (GDPR) on April 27, 2016, all businesses within European Union states had many questions and queries on how these new legislative rules will affect them. Even though May 25, 2018 might sound far...
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Brexit: How has it affected SME’s growth, optimism and appetite for finance?

Shiona Davies recently presented the findings of some work BDRC and Ultimate Finance have conducted amongst SMEs at the MRS Financial Services Conference.  The project looked at data both pre and post the Brexit referendum to understand how SMEs are responding to the...
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Innovation in Engaging SME Respondents

Innovation in Engaging SME Respondents, Emma Mozley-Allen, Kantar TNS & Alex Wheatley, Lightspeed. BIG Forum Review - 28th November 2017 Most of the survey research we carry out is highly prescriptive.  The client sends out a brief and we design a questionnaire to...
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The High Cost of Cheap Data

Research Now recently published a whitepaper looking at the importance of using reliable sources of data for research in the business world.  Here is an excerpt from the whitepaper, you can read the full piece here. Data-driven decision making is today’s must-have...
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The Sound and Reed Exhibitions win BIG Award!

MRS/ BIG Award for Business-to-Business was announced at the MRS Awards held at Supernova London on 4th December. It was a fantastic evening filled with humour, great company, delicious food, and late night dancing. The three finalists (Jigsaw Research, The Sound...
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Questions about business to business research?

Q. Why are mixed methodology studies more common in B2B?

A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions

Q. Why are B2B costs higher than B2C costs?

A. B2B transactions often take more consideration and involve more decision makers.  The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase

Join us

BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.