Your business research community

Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.

“I decided to get involved with BIG after attending a couple of their forums. I enjoyed sharing knowledge with other B2B insights professionals and the BIG community spirit”

Amy Middleton, BEAM Fieldwork

Find out more about Amy

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“BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers”

Keith Bailey, Transport Focus

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“BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.”

Dave Skelsey, Stictly Financial

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Events

Due to the current Covid-19 outbreak the Business Intelligence Group are postponing all of our planned events. We will continue to monitor the situation and will update you as soon as we can. In the meantime stay safe and stay at home.

BIG Forum London – B2B Soapbox

Date: TBC
Time: TBC

Feel passionately about a subject that you don’t think is getting enough air time?

Fed up with seeing the same people, saying the same things at conferences up and down the country?

We are looking for people who normally never get the opportunity to make their voices heard to deliver a rapid 3-5 minute presentation on the topic of their choosing. There are just three requirements:

You can’t be the head of department / director or spoken at a conference / on a panel before

The subject has to be in some way relevant to B2B

We need a snappy 150 word outline of the topic by Friday the 10^th of April.

Please send all submissions to emilydickinson@opinium.com

Find out more

Uncovering the science behind B2B consumer thought processes

by Amy Middleton | 13th March 2020 | Business, Methodology, Research | 0 Comments

In the cloudy world of modern consumerism, many marketers now find themselves overwhelmed by the sheer volume of choices when it comes to selling their product to consumers. But what we also need to think about when discussing consumerism is the consumer themselves –...

BIG/ MRS Award – and the winner is …?

by Damon Thomas | 5th December 2019 | Business, Research | 0 Comments

The good and the great of the Market Research world descended upon Old Billingsgate on Monday night for the annual MRS Awards. The anticipation was high and there was a real buzz in the room, as people caught up and said hello to old friends and colleagues over a...

THE BIG BLOG: A QUESTION OF TRUST

by Trevor Wilkinson | 15th November 2019 | Business, Legislation/politics | 0 Comments

Like a particularly annoying earworm, the subject of trust (or, to be more precise, a lack of trust) has been preying on my mind in the last few months. For example, trust was a theme running through a training course my company was giving on desk research best...

MRS Code of Conduct 2019

by Claire Labrum | 31st October 2019 | Business, Methodology, Respondents | 0 Comments

The MRS launched a fully revised Code of Conduct on 1 October 2019, and it comes into force from 1 January 2020. The new Code has been consulted on with members, research professionals and employers. This article sets out how the changes to the Code might affect you....

People, not participants

by Claire Labrum | 9th September 2019 | Research, Respondents | 0 Comments

I’ve always been fascinated by language. How words can be used to convey emotion, create tension and divide interpretation. The precision with which a good wordsmith can draw you into a story. The ability of punctuation to radically alter the meaning of a sentence. As...

Questions about business to business research?

Q. Why are mixed methodology studies more common in B2B?

A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions

Q. Why are B2B costs higher than B2C costs?

A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase

Join us

BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.

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