Your business research community

Welcome to the Business Intelligence Group (BIG) – the insight community supporting and advising on market research in business. We’re a resource for the latest thinking and techniques in business to business research. Join us for networking opportunities with insight professionals, find our knowledge centre on this website and keep up to date with our e-newsletter. For research buyers, we have the BIG Directory of specialist business research and insight providers.


“I decided to get involved with BIG after attending a couple of their forums. I enjoyed sharing knowledge with other B2B insights professionals and the BIG community spirit”

Amy Middleton, BEAM Fieldwork

Find out more about Amy


“BIG gives the business research community its own distinct voice and a forum where we can explore the specific challenges of business research while still providing insights that are relevant to all researchers”

Keith Bailey, Transport Focus


“BIG strikes the right balance between useful knowledge sharing via the conference and forums and opportunities to network or socialise with likeminded folk. Because its membership reflects its specialised focus, it really does feel like a community.”

Dave Skelsey, Stictly Financial


BIG Forum Online

SAVING THE PLANET – How can we in the UK, the business sector and the market research industry all do our bit

Date: Tuesday 14th June, 2022
Time: 11am 
Location: Zoom

In 2019, the UK Government and the devolved administrations committed to the Net Zero target, as recommended but the Climate Change Committee.

Reaching net zero greenhouse gas (GHG) emissions requires extensive changes across the economy, in energy generation, transport, business activities and consumer behaviour. Although progress has been made towards the net zero target, there is still a lot of work to be done. Businesses account for a large proportion of emissions, with SMEs (by dint of their sheer number) accounting for half of all business-generated emissions. 

So we all have to do our bit.

In this forum we will have three eminent speakers;

BIG’s own Trevor Wilkinson, of Purple Market Research, will give a brief overview on the targets to reach net zero emission and what has to be done to get to net zero, in particular by the business sector.

The MRS’s Helen Oldfield will take about the MRS Net Zero Pledge designed for organisations to reach net zero but 2026.

Motif’s Petra van der Heijden will then talk about Motif’s experience of signing up to the MRS Net Zero Pledge and starting on the journey towards net zero.

There will then be time for questions and discussion.

This is an important topic and we welcome your participation in the vent, whether or not you have considered how to reduce your emissions and do your bit to help save the planet. 

Future BIG Forums

We are busy planning our 2021/22 forum season, future topics and dates are as follows:

June 2022 – The Soapbox Returns


Past BIG Forum Events


Diversity Equality & Inclusion – Striving for fair treatment and opportunity for all

A recording of our forum session from 23rd February 2022


The Return of Face to Face: Guidance in the Current Climate

A recording of our forum session from 30th November 2021


BIG B2B Soapbox

A recording of our B2B Soapbox session from 23rd February 2021


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    Questions about business to business research?

    Q. Why are mixed methodology studies more common in B2B?

    A. The complexity of B2B markets means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions

    Q. Why are B2B costs higher than B2C costs?

    A. B2B transactions often take more consideration and involve more decision makers.  The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase

    Join us

    BIG membership is open to anyone who works in market research or related areas. We would love to have you on board. Membership is only £25 a year (excluding VAT), and runs for the 12 months from your date of joining.