by Patrick Comer | Jan 5, 2017 | Methodology, Research, Respondents, Technology
Patrick Comer, CEO of Lucid, reviews how sampling practices have changed with the advent on online technology… A lot has changed since the early days of online market research and sampling. As with any industry, technology and user behavior have been the driving...
by Ali Pugh | Jan 5, 2017 | Business
I recently came across a quote by Walter Landor: “Products are built in the factory, brands are created in the mind.” Focussing specifically on the latter part of that sentence, I wondered how true that held for the Trump ‘brand’. The use of the word ‘mind’ suggests...
