by Virginia Monk | Oct 26, 2017 | Methodology, Research, Respondents
Disruptors are always innovators, but innovators are not always disruptors, explains Virginia Monk of Network Research, who highlights how research can aid the disruption process. Like most buzzwords, the term ‘disruptor’ has taken on a life of its own. Digging a...
by Neal Cole | Oct 26, 2017 | Business, Methodology, Technology
How to use personalisation in B2B digital marketing! Neal Cole of Conversion Uplift takes a look at how companies can personalise the B2B customer experience in his latest blog. Personalisation and marketing automation are now proven strategies in digital B2C...
by Claire Labrum | Oct 12, 2017 | Business, Uncategorised
BIG Directory helps you to stand out from the crowd. “We were contacted by an insurance company who wanted a specialist B2B piece of work conducted by a B2B financial expert – they had used BIG Directory to find us. The resultant job more than justified the cost of...
by Claire Labrum | Oct 9, 2017 | Business, Methodology, Uncategorised
BIG is delighted to announce the shortlisted finalists for the 2017 BIG MRS Effectiveness Awards. Understanding Event Behaviours: The Power of Insight to Inspire a Business Author: Stuart Knapman, UK Managing Director, The Sound Power to the (small business)...
by Damon Thomas | Oct 9, 2017 | Business, Uncategorised
“Your brand is what people say about you when you’re not in the room” (Jeff Bezos) The next rising star/ your next employee/ the candidate is on their way to an interview. They have done their homework, they are excited about the company and the...
