Life’s not a Pitch

Life’s not a Pitch

I recently attended one of the more commercial insights industry events.  A lot of the content at these events is ‘pay to play’ – when suppliers and agencies pay a fee to get a slot on the platform. In essence, I do not think this is a bad idea.  It funds events and...
B2B Research:  A Recruiter’s Perspective

B2B Research: A Recruiter’s Perspective

I have recruited for the market research industry since 2001 and since then have seen a great deal of change.  My 2001 self would not recognise the industry I now recruit in – we have all had to evolve.   B2B Research has always been something I have been involved in,...