Trump: A triumph or emotionled marketing over reason

Trump: A triumph or emotionled marketing over reason

by | Jan 5, 2017 | Business

I recently came across a quote by Walter Landor: “Products are built in the factory, brands are created in the mind.”  Focussing specifically on the latter part of that sentence, I wondered how true that held for the Trump ‘brand’. The use of the word ‘mind’ suggests...