by Claire Labrum | Jan 2, 2018 | Business, Legislation/politics
Shiona Davies recently presented the findings of some work BDRC and Ultimate Finance have conducted amongst SMEs at the MRS Financial Services Conference. The project looked at data both pre and post the Brexit referendum to understand how SMEs are responding to the...
by Claire Labrum | Dec 21, 2017 | Business, Methodology, Research
Innovation in Engaging SME Respondents, Emma Mozley-Allen, Kantar TNS & Alex Wheatley, Lightspeed. BIG Forum Review – 28th November 2017 Most of the survey research we carry out is highly prescriptive. The client sends out a brief and we design a...
by Claire Labrum | Nov 6, 2017 | Business, Methodology, Research
Understanding Event Behaviours – The Power of New Insight to Inspire a Business By Stuart Knapman, UK Managing Director, The Sound Stuart is gamekeeper turned poacher, having spent the first half of his career client side and the second half in agencies and so...
by Claire Labrum | Nov 2, 2017 | Business, Methodology, Research
Link for Business: creating the world’s first dedicated platform designed to evaluate the effectiveness of B2B Corporate Communications By Emily Dickinson and Emma Pyke – Kantar Millward Brown, Corporate Practice A hidden gem within the Kantar network, Kantar Millward...
by Claire Labrum | Nov 2, 2017 | Business, Methodology, Research
Power to the (small business) People! Bringing market research to SMEs By Alex Johnston (Director, Jigsaw Research) and Phil Morrison (Managing Director, Whycatcher) When Phil Morrison set up Whycatcher, he was struck by how quickly the world of market research was...