by Mike Joseph | Dec 8, 2017 | Business, Research
Research Now recently published a whitepaper looking at the importance of using reliable sources of data for research in the business world. Here is an excerpt from the whitepaper, you can read the full piece here. Data-driven decision making is today’s must-have...
by Mike Joseph | Jun 28, 2017 | Research
It is 10 years since Nassim Nicholas Taleb published his influential book, “The Black Swan”, that familiarised the idea of our inability to predict those random events that have so much impact on our lives. After the last 12 months or so, which has seemed to produce...
by Mike Joseph | Jul 18, 2016 | Methodology, Research, Respondents
The last two Forums of the season – on B2B panels and on election polling – have got me thinking about sampling, one of the fundamental elements of market research. At the panels session, the question that inevitably came up was, are panel members representative of...
