by Sarah Fennelly | Jan 15, 2019 | Business, Research, Uncategorised
New BIG Member Alex Wheatley talks to us about what B2B research means to him. Question #1: Tell us a bit about your background I have been working in Market Research for over 5 years previously in the Innovation team at Lightspeed Research and now as Director of...
by Sarah Fennelly | Jan 7, 2019 | Business, Respondents
Pete Cape, Global Knowledge Director, Research Now SSI reviews a recent study conducted amongst B2B panellists on work related stress. So often when we see data online or data driven stories it’s about consumers. That’s great, that’s interesting, but what about the...
by Sarah Fennelly | Apr 30, 2018 | Methodology, Respondents
One of the most challenging aspects of B2B market research is that we frequently need to hear from very rare populations. While it is fairly straightforward to execute research which asks office workers about general workplace trends given a large, diverse and...
