by Amy Middleton | Dec 15, 2022 | Business, Methodology, Research
Market research is all about improvement – for the brand, their consumer and all who actively or passively consume along the customer journey. As a concept it’s fairly simple, there’s an opportunity to improve your business, your research team curates the killer...
by Trevor Wilkinson | Nov 11, 2022 | Business, Legislation/politics
When I started writing this piece, we were on to our fourth Prime Minister in six years. But now I have to go back and add another one, our fifth PM in six years. As the great Oscar Wilde might have said, for the Conservatives to lose one Prime Minister may be...
by Damon Thomas | Sep 20, 2022 | Business
On Wednesday 14th September The Big Summer Party returned after three long years. With the shutting of Laithwaites under the Arch at London Bridge, a new venue was required and we lucked out. The room on Brook Street, courtesy of Illuminate Productions, overlooked...
by Lucy Dunn | Jun 30, 2021 | Business, Methodology, Research
In June’s BIG Forum Dave Skelsey considered the last 18 months and gave his views on what has happened and what will happen next in this ever changing and evolving situation we all find ourselves within. Sharing a snapshot of the economy and giving predictions...
by Lucy Dunn | Mar 1, 2021 | Business, Methodology, Research, Technology
On Tuesday 23rd February BIG held its first BIG Virtual Forum of the year and what a way to kick off 2021. The B2B Soapbox, lead by Jack Tadman of Opinium, was a huge success and covered lots of interesting topics. Isobel Hunt of Opinium was first to the virtual...
by Amy Middleton | Mar 13, 2020 | Business, Methodology, Research
In the cloudy world of modern consumerism, many marketers now find themselves overwhelmed by the sheer volume of choices when it comes to selling their product to consumers. But what we also need to think about when discussing consumerism is the consumer themselves –...
