by Claire Labrum | Mar 28, 2017 | Business, Technology
Claire Labrum of Strictly Financial takes a look at how the models of trust that are so important to the image of big brands are breaking down, and at how they need to rise to the challenge this represents. Trust is fundamental to human interactions – we want to trust...
by Amy Middleton | Mar 28, 2017 | Business, Research
Amy Middleton of Beam Fieldwork argues that teamwork together with ongoing communication is key to delivering high quality B2B respondents. As a service industry Market research is the key mechanism to understanding the customer. Many large Market Research companies...
by Ali Pugh | Jan 5, 2017 | Business
I recently came across a quote by Walter Landor: “Products are built in the factory, brands are created in the mind.” Focussing specifically on the latter part of that sentence, I wondered how true that held for the Trump ‘brand’. The use of the word ‘mind’ suggests...
