Putting HEART into your business

Putting HEART into your business

Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...
I don’t like … Wednesdays.

I don’t like … Wednesdays.

Or do I? Dawn Ballard likes Wednesdays. Hmm, but who’s she?  Dawn is an Associate Professor, Department of Communication Studies at the University of Texas.  She is a scholar of chronemics, the study of time and communication.  And Dawn is getting a lot of air time...
B2B Research:  A Recruiter’s Perspective

B2B Research: A Recruiter’s Perspective

I have recruited for the market research industry since 2001 and since then have seen a great deal of change.  My 2001 self would not recognise the industry I now recruit in – we have all had to evolve.   B2B Research has always been something I have been involved in,...
GDPR is Fast Approaching

GDPR is Fast Approaching

When the European Union introduced the General Data Protection Regulation (GDPR) on April 27, 2016, all businesses within European Union states had many questions and queries on how these new legislative rules will affect them. Even though May 25, 2018 might sound far...