by Claire Labrum | Aug 31, 2018 | Business, Research, Respondents
Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...
by Virginia Monk | Aug 3, 2018 | Business
Or do I? Dawn Ballard likes Wednesdays. Hmm, but who’s she? Dawn is an Associate Professor, Department of Communication Studies at the University of Texas. She is a scholar of chronemics, the study of time and communication. And Dawn is getting a lot of air time...
by Damon Thomas | Mar 12, 2018 | Business, Research
I have recruited for the market research industry since 2001 and since then have seen a great deal of change. My 2001 self would not recognise the industry I now recruit in – we have all had to evolve. B2B Research has always been something I have been involved in,...
by Amy Middleton | Jan 5, 2018 | Business, Research, Respondents
When the European Union introduced the General Data Protection Regulation (GDPR) on April 27, 2016, all businesses within European Union states had many questions and queries on how these new legislative rules will affect them. Even though May 25, 2018 might sound far...
by Claire Labrum | Jan 2, 2018 | Business, Legislation/politics
Shiona Davies recently presented the findings of some work BDRC and Ultimate Finance have conducted amongst SMEs at the MRS Financial Services Conference. The project looked at data both pre and post the Brexit referendum to understand how SMEs are responding to the...
by Claire Labrum | Dec 21, 2017 | Business, Methodology, Research
Innovation in Engaging SME Respondents, Emma Mozley-Allen, Kantar TNS & Alex Wheatley, Lightspeed. BIG Forum Review – 28th November 2017 Most of the survey research we carry out is highly prescriptive. The client sends out a brief and we design a...
