2017 BIG/ MRS B2B Conference Blog

2017 BIG/ MRS B2B Conference Blog

The BIG annual conference has gone through a number of iterations since the heydays of the 3 day Chepstow boozy extravaganza.  Moving to a two day residential in Brighton and finally slimming down to a more manageable and, in these somewhat austere times, practical...
Always give a little more than you promise

Always give a little more than you promise

Amy Middleton of Beam Fieldwork argues that teamwork together with ongoing communication is key to delivering high quality B2B respondents.  As a service industry Market research is the key mechanism to understanding the customer. Many large Market Research companies...
Trump:  A triumph or emotionled marketing over reason

Trump: A triumph or emotionled marketing over reason

I recently came across a quote by Walter Landor: “Products are built in the factory, brands are created in the mind.”  Focussing specifically on the latter part of that sentence, I wondered how true that held for the Trump ‘brand’. The use of the word ‘mind’ suggests...