by Amy Middleton | Mar 13, 2020 | Business, Methodology, Research
In the cloudy world of modern consumerism, many marketers now find themselves overwhelmed by the sheer volume of choices when it comes to selling their product to consumers. But what we also need to think about when discussing consumerism is the consumer themselves –...
by Damon Thomas | Dec 5, 2019 | Business, Research
The good and the great of the Market Research world descended upon Old Billingsgate on Monday night for the annual MRS Awards. The anticipation was high and there was a real buzz in the room, as people caught up and said hello to old friends and colleagues over a...
by Trevor Wilkinson | Nov 15, 2019 | Business, Legislation/politics
Like a particularly annoying earworm, the subject of trust (or, to be more precise, a lack of trust) has been preying on my mind in the last few months. For example, trust was a theme running through a training course my company was giving on desk research best...
by Claire Labrum | Oct 31, 2019 | Business, Methodology, Respondents
The MRS launched a fully revised Code of Conduct on 1 October 2019, and it comes into force from 1 January 2020. The new Code has been consulted on with members, research professionals and employers. This article sets out how the changes to the Code might affect you....
by Claire Labrum | Jun 24, 2019 | Business, Research
The UK is a B2B nation, and has a huge influence on the global B2B market – yet this is something that is often overlooked, and until now has been difficult to quantify. To redress this, B2B Marketing commissioned some primary research that surveyed 809 senior...
by Jon Wood | May 31, 2019 | Business, Methodology, Research, Respondents
May’s BIG forum was a fascinating session, examining the changing world of B2B research with a lively discussion on the evolving toolkit of data collection & analysis. Moderated by Alex Wheatley of Kantar, we were joined by a panel of Graeme Cade (Savanta), Stuart...
