by Damon Thomas | Dec 4, 2018 | Business, Research, Uncategorised
Damon Thomas, Hasson Associates, announces the winner of the 2018 BIG MRS award. Not sure what the collective name for eight hundred and sixty researchers all gathered together is called but certainly makes for a great event. Penguin suits aplenty, everyone looked...
by Virginia Monk | Nov 26, 2018 | Business, Research, Respondents, Uncategorised
Question #1: Without giving too much away – what is the main topic of your talk? Tuesday evening’s forum is concerned with the future of B2B research. How it is changing and what it might look like in 5 years’ time. We’ll be exploring what factors might influence that...
by Jon Wood | Nov 12, 2018 | Business, Research
Jon Wood of Critical Research takes a look at the past, present and future of the B2B researcher. A recent conversation with a colleague got me thinking about what is now expected of young B2B researchers, the demands placed upon them and how that compares with my...
by Claire Labrum | Aug 31, 2018 | Business, Research, Respondents
Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...
by Virginia Monk | Aug 3, 2018 | Business
Or do I? Dawn Ballard likes Wednesdays. Hmm, but who’s she? Dawn is an Associate Professor, Department of Communication Studies at the University of Texas. She is a scholar of chronemics, the study of time and communication. And Dawn is getting a lot of air time...
by Damon Thomas | Mar 12, 2018 | Business, Research
I have recruited for the market research industry since 2001 and since then have seen a great deal of change. My 2001 self would not recognise the industry I now recruit in – we have all had to evolve. B2B Research has always been something I have been involved in,...
