2017 BIG/ MRS B2B Conference Blog

2017 BIG/ MRS B2B Conference Blog

The BIG annual conference has gone through a number of iterations since the heydays of the 3 day Chepstow boozy extravaganza.  Moving to a two day residential in Brighton and finally slimming down to a more manageable and, in these somewhat austere times, practical...
I want to tell you a story…

I want to tell you a story…

It is 10 years since Nassim Nicholas Taleb published his influential book, “The Black Swan”, that familiarised the idea of our inability to predict those random events that have so much impact on our lives. After the last 12 months or so, which has seemed to produce...
Always give a little more than you promise

Always give a little more than you promise

Amy Middleton of Beam Fieldwork argues that teamwork together with ongoing communication is key to delivering high quality B2B respondents.  As a service industry Market research is the key mechanism to understanding the customer. Many large Market Research companies...