I want to tell you a story…

I want to tell you a story…

It is 10 years since Nassim Nicholas Taleb published his influential book, “The Black Swan”, that familiarised the idea of our inability to predict those random events that have so much impact on our lives. After the last 12 months or so, which has seemed to produce...
Always give a little more than you promise

Always give a little more than you promise

Amy Middleton of Beam Fieldwork argues that teamwork together with ongoing communication is key to delivering high quality B2B respondents.  As a service industry Market research is the key mechanism to understanding the customer. Many large Market Research companies...
Is sampling a lost art?

Is sampling a lost art?

The last two Forums of the season – on B2B panels and on election polling – have got me thinking about sampling, one of the fundamental elements of market research. At the panels session, the question that inevitably came up was, are panel members representative of...