Putting HEART into your business

Putting HEART into your business

Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...
Can language affect savings behaviour?

Can language affect savings behaviour?

Can the language you speak influence the way you save?  Professor Keith Chen, behavioural economist at UCLA, has been looking at how speakers of different languages also save differently.  Claire Labrum of Strictly Financial gives an overview of his thoughts and a...
B2B Research:  A Recruiter’s Perspective

B2B Research: A Recruiter’s Perspective

I have recruited for the market research industry since 2001 and since then have seen a great deal of change.  My 2001 self would not recognise the industry I now recruit in – we have all had to evolve.   B2B Research has always been something I have been involved in,...