by Jordan Wood | Mar 20, 2023 | Business, Research, Respondents
After joining BIG in 2021, I was tasked with helping with the marketing of the group, aiming to not only attract new members, but ensure existing members still valued their membership and we were shaping our events around their needs. As a market researcher, my first...
by Amy Middleton | Dec 15, 2022 | Business, Methodology, Research
Market research is all about improvement – for the brand, their consumer and all who actively or passively consume along the customer journey. As a concept it’s fairly simple, there’s an opportunity to improve your business, your research team curates the killer...
by Lucy Dunn | Jun 30, 2021 | Business, Methodology, Research
In June’s BIG Forum Dave Skelsey considered the last 18 months and gave his views on what has happened and what will happen next in this ever changing and evolving situation we all find ourselves within. Sharing a snapshot of the economy and giving predictions...
by Lucy Dunn | Mar 1, 2021 | Business, Methodology, Research, Technology
On Tuesday 23rd February BIG held its first BIG Virtual Forum of the year and what a way to kick off 2021. The B2B Soapbox, lead by Jack Tadman of Opinium, was a huge success and covered lots of interesting topics. Isobel Hunt of Opinium was first to the virtual...
by Amy Middleton | Mar 13, 2020 | Business, Methodology, Research
In the cloudy world of modern consumerism, many marketers now find themselves overwhelmed by the sheer volume of choices when it comes to selling their product to consumers. But what we also need to think about when discussing consumerism is the consumer themselves –...
by Damon Thomas | Dec 5, 2019 | Business, Research
The good and the great of the Market Research world descended upon Old Billingsgate on Monday night for the annual MRS Awards. The anticipation was high and there was a real buzz in the room, as people caught up and said hello to old friends and colleagues over a...
