by Claire Labrum | Sep 9, 2019 | Research, Respondents
I’ve always been fascinated by language. How words can be used to convey emotion, create tension and divide interpretation. The precision with which a good wordsmith can draw you into a story. The ability of punctuation to radically alter the meaning of a sentence. As...
by Claire Labrum | Jun 24, 2019 | Business, Research
The UK is a B2B nation, and has a huge influence on the global B2B market – yet this is something that is often overlooked, and until now has been difficult to quantify. To redress this, B2B Marketing commissioned some primary research that surveyed 809 senior...
by Jon Wood | May 31, 2019 | Business, Methodology, Research, Respondents
May’s BIG forum was a fascinating session, examining the changing world of B2B research with a lively discussion on the evolving toolkit of data collection & analysis. Moderated by Alex Wheatley of Kantar, we were joined by a panel of Graeme Cade (Savanta), Stuart...
by Amy Middleton | May 21, 2019 | Business, Research, Respondents, Uncategorised
Although understanding B2B market research can be immensely useful and vital to success, actually acquiring quality market research insights as a B2B company can be difficult. That’s why the BEAM Fieldwork team have taken a look over some of the challenges faced, and...
by Claire Labrum | Mar 12, 2019 | Business, Research
In principle, Business to Business research (or B2B) is relatively easy to define – it is talking to someone in their professional capacity about their job or work. However, it seems that the lines between B2B and B2C market research are becoming increasingly...
by Claire Labrum | Feb 1, 2019 | Business, Research, Uncategorised
New BIG Member David Holmes talks to us about what B2B research means to him. Question #1: Tell us a bit about your background After gaining my degree from the University of Portsmouth, I joined the market research industry and worked my way through the ranks, ending...
