by Richard Sheldrake | Sep 19, 2017 | Business, Research
The BIG annual conference has gone through a number of iterations since the heydays of the 3 day Chepstow boozy extravaganza. Moving to a two day residential in Brighton and finally slimming down to a more manageable and, in these somewhat austere times, practical...
by Trevor Wilkinson | Sep 7, 2017 | Research
Well, the answer is ‘yes.’ And it’s been happening for some time. In fact it could be argued that the role of the agency market researcher is in a state of continuous flux. However the last ten years, perhaps the last twenty, have seen a particularly significant...
by Claire Labrum | Aug 2, 2017 | Research
A successful business relationship often needs to align on several levels within a company, with people who have different roles, objectives and interests at heart. Achieving this in the B2B environment has always been notoriously difficult – trying to please everyone...
by Claire Labrum | Jun 28, 2017 | Research
It is 10 years since Nassim Nicholas Taleb published his influential book, “The Black Swan”, that familiarised the idea of our inability to predict those random events that have so much impact on our lives. After the last 12 months or so, which has seemed to produce...
by Amy Middleton | Mar 28, 2017 | Business, Research
Amy Middleton of Beam Fieldwork argues that teamwork together with ongoing communication is key to delivering high quality B2B respondents. As a service industry Market research is the key mechanism to understanding the customer. Many large Market Research companies...
by Vikki Mitchell | Feb 1, 2017 | Research, Respondents
Vikki Mitchell from Millward Brown takes a look at how the expectations of Gen Z will change how brands interact with them. Several of my colleagues and I have been doing a fair bit of chatting recently with our clients about their brand and how to tackle emerging...
