MRS Awards 2018

MRS Awards 2018

Damon Thomas, Hasson Associates, announces the winner of the 2018 BIG MRS award. Not sure what the collective name for eight hundred and sixty researchers all gathered together is called but certainly makes for a great event.   Penguin suits aplenty, everyone looked...
The changing role of the B2B researcher

The changing role of the B2B researcher

Jon Wood of Critical Research takes a look at the past, present and future of the B2B researcher. A recent conversation with a colleague got me thinking about what is now expected of young B2B researchers, the demands placed upon them and how that compares with my...
Putting HEART into your business

Putting HEART into your business

Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...
Can language affect savings behaviour?

Can language affect savings behaviour?

Can the language you speak influence the way you save?  Professor Keith Chen, behavioural economist at UCLA, has been looking at how speakers of different languages also save differently.  Claire Labrum of Strictly Financial gives an overview of his thoughts and a...