by Claire Labrum | Jun 28, 2017 | Research
It is 10 years since Nassim Nicholas Taleb published his influential book, “The Black Swan”, that familiarised the idea of our inability to predict those random events that have so much impact on our lives. After the last 12 months or so, which has seemed to produce...
by Amy Middleton | Mar 28, 2017 | Business, Research
Amy Middleton of Beam Fieldwork argues that teamwork together with ongoing communication is key to delivering high quality B2B respondents. As a service industry Market research is the key mechanism to understanding the customer. Many large Market Research companies...
by Vikki Mitchell | Feb 1, 2017 | Research, Respondents
Vikki Mitchell from Millward Brown takes a look at how the expectations of Gen Z will change how brands interact with them. Several of my colleagues and I have been doing a fair bit of chatting recently with our clients about their brand and how to tackle emerging...
by Patrick Comer | Jan 5, 2017 | Methodology, Research, Respondents, Technology
Patrick Comer, CEO of Lucid, reviews how sampling practices have changed with the advent on online technology… A lot has changed since the early days of online market research and sampling. As with any industry, technology and user behavior have been the driving...
by Virginia Monk | Dec 5, 2016 | Methodology, Research, Technology
Automation and CATI; a match made in…the future? We live in an increasingly automated digital world. More and more often company agents are being cut out of the purchasing processes to provide seamless services across many consumer sectors, often increasing...
by Mike Joseph | Jul 18, 2016 | Methodology, Research, Respondents
The last two Forums of the season – on B2B panels and on election polling – have got me thinking about sampling, one of the fundamental elements of market research. At the panels session, the question that inevitably came up was, are panel members representative of...
