by Amy Middleton | Oct 2, 2018 | Methodology, Research, Respondents
AI is fast becoming the most anticipated feature of modern technology and a concept that has divided public opinion in a variety of industries. Even household devices like Amazon Echo and Google Home are becoming must-haves to answering life’s questions at the call...
by Claire Labrum | Aug 31, 2018 | Business, Research, Respondents
Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...
by Claire Labrum | Aug 13, 2018 | Research, Respondents
Can the language you speak influence the way you save? Professor Keith Chen, behavioural economist at UCLA, has been looking at how speakers of different languages also save differently. Claire Labrum of Strictly Financial gives an overview of his thoughts and a...
by Claire Labrum | Jul 16, 2018 | Research, Technology
The pace of change in the digital world has meant that the B2B buyer’s journey has become more complex. No longer are we simply testing a one or two-channel advertising campaign, but rather we are looking at the integrated brand story delivered through multiple...
by Damon Thomas | Mar 12, 2018 | Business, Research
I have recruited for the market research industry since 2001 and since then have seen a great deal of change. My 2001 self would not recognise the industry I now recruit in – we have all had to evolve. B2B Research has always been something I have been involved in,...
by Jon Wood | Jan 31, 2018 | Methodology, Research
Last week I was talking with a (much) younger researcher about their perception of the market research community. I shared some of my distant memories of MRS summer and winter schools, various MRS conferences as well as talking about Research Club, R-Net and BIG. ...
