by Sarah Fennelly | Jan 15, 2019 | Business, Research, Uncategorised
New BIG Member Alex Wheatley talks to us about what B2B research means to him. Question #1: Tell us a bit about your background I have been working in Market Research for over 5 years previously in the Innovation team at Lightspeed Research and now as Director of...
by Damon Thomas | Dec 4, 2018 | Business, Research, Uncategorised
Damon Thomas, Hasson Associates, announces the winner of the 2018 BIG MRS award. Not sure what the collective name for eight hundred and sixty researchers all gathered together is called but certainly makes for a great event. Penguin suits aplenty, everyone looked...
by Virginia Monk | Nov 26, 2018 | Business, Research, Respondents, Uncategorised
Question #1: Without giving too much away – what is the main topic of your talk? Tuesday evening’s forum is concerned with the future of B2B research. How it is changing and what it might look like in 5 years’ time. We’ll be exploring what factors might influence that...
by Jon Wood | Nov 12, 2018 | Business, Research
Jon Wood of Critical Research takes a look at the past, present and future of the B2B researcher. A recent conversation with a colleague got me thinking about what is now expected of young B2B researchers, the demands placed upon them and how that compares with my...
by Amy Middleton | Oct 2, 2018 | Methodology, Research, Respondents
AI is fast becoming the most anticipated feature of modern technology and a concept that has divided public opinion in a variety of industries. Even household devices like Amazon Echo and Google Home are becoming must-haves to answering life’s questions at the call...
by Claire Labrum | Aug 31, 2018 | Business, Research, Respondents
Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...
