by Claire Labrum | Jul 16, 2018 | Research, Technology
The pace of change in the digital world has meant that the B2B buyer’s journey has become more complex. No longer are we simply testing a one or two-channel advertising campaign, but rather we are looking at the integrated brand story delivered through multiple...
by Damon Thomas | Mar 12, 2018 | Business, Research
I have recruited for the market research industry since 2001 and since then have seen a great deal of change. My 2001 self would not recognise the industry I now recruit in – we have all had to evolve. B2B Research has always been something I have been involved in,...
by Jon Wood | Jan 31, 2018 | Methodology, Research
Last week I was talking with a (much) younger researcher about their perception of the market research community. I shared some of my distant memories of MRS summer and winter schools, various MRS conferences as well as talking about Research Club, R-Net and BIG. ...
by Amy Middleton | Jan 5, 2018 | Business, Research, Respondents
When the European Union introduced the General Data Protection Regulation (GDPR) on April 27, 2016, all businesses within European Union states had many questions and queries on how these new legislative rules will affect them. Even though May 25, 2018 might sound far...
by Claire Labrum | Dec 21, 2017 | Business, Methodology, Research
Innovation in Engaging SME Respondents, Emma Mozley-Allen, Kantar TNS & Alex Wheatley, Lightspeed. BIG Forum Review – 28th November 2017 Most of the survey research we carry out is highly prescriptive. The client sends out a brief and we design a...
by Mike Joseph | Dec 8, 2017 | Business, Research
Research Now recently published a whitepaper looking at the importance of using reliable sources of data for research in the business world. Here is an excerpt from the whitepaper, you can read the full piece here. Data-driven decision making is today’s must-have...
