GDPR is Fast Approaching

GDPR is Fast Approaching

When the European Union introduced the General Data Protection Regulation (GDPR) on April 27, 2016, all businesses within European Union states had many questions and queries on how these new legislative rules will affect them. Even though May 25, 2018 might sound far...
Disruptors Defined

Disruptors Defined

Disruptors are always innovators, but innovators are not always disruptors, explains Virginia Monk of Network Research, who highlights how research can aid the disruption process. Like most buzzwords, the term ‘disruptor’ has taken on a life of its own. Digging a...
Is sampling a lost art?

Is sampling a lost art?

The last two Forums of the season – on B2B panels and on election polling – have got me thinking about sampling, one of the fundamental elements of market research. At the panels session, the question that inevitably came up was, are panel members representative of...