by Claire Labrum | Aug 31, 2018 | Business, Research, Respondents
Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...
by Claire Labrum | Aug 13, 2018 | Research, Respondents
Can the language you speak influence the way you save? Professor Keith Chen, behavioural economist at UCLA, has been looking at how speakers of different languages also save differently. Claire Labrum of Strictly Financial gives an overview of his thoughts and a...
by Sarah Fennelly | Apr 30, 2018 | Methodology, Respondents
One of the most challenging aspects of B2B market research is that we frequently need to hear from very rare populations. While it is fairly straightforward to execute research which asks office workers about general workplace trends given a large, diverse and...
by Amy Middleton | Jan 5, 2018 | Business, Research, Respondents
When the European Union introduced the General Data Protection Regulation (GDPR) on April 27, 2016, all businesses within European Union states had many questions and queries on how these new legislative rules will affect them. Even though May 25, 2018 might sound far...
by Virginia Monk | Oct 26, 2017 | Methodology, Research, Respondents
Disruptors are always innovators, but innovators are not always disruptors, explains Virginia Monk of Network Research, who highlights how research can aid the disruption process. Like most buzzwords, the term ‘disruptor’ has taken on a life of its own. Digging a...
by Jon Wood | May 8, 2017 | Legislation/politics, Respondents
This month Jon Wood of Critical Research reviews a recent Forum session which dealt with the implications of the new GDPR legislation – and muses on the implications (and urgency) for us all. April’s BIG forum was an excellent session, focussing on an impending...
