Being in and out of the office

Being in and out of the office

Pete Cape, Global Knowledge Director, Research Now SSI reviews a recent study conducted amongst B2B panellists on work related stress. So often when we see data online or data driven stories it’s about consumers.  That’s great, that’s interesting, but what about the...
Putting HEART into your business

Putting HEART into your business

Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...
Can language affect savings behaviour?

Can language affect savings behaviour?

Can the language you speak influence the way you save?  Professor Keith Chen, behavioural economist at UCLA, has been looking at how speakers of different languages also save differently.  Claire Labrum of Strictly Financial gives an overview of his thoughts and a...