by Jon Wood | May 8, 2017 | Legislation/politics, Respondents
This month Jon Wood of Critical Research reviews a recent Forum session which dealt with the implications of the new GDPR legislation – and muses on the implications (and urgency) for us all. April’s BIG forum was an excellent session, focussing on an impending...
by Vikki Mitchell | Feb 1, 2017 | Research, Respondents
Vikki Mitchell from Millward Brown takes a look at how the expectations of Gen Z will change how brands interact with them. Several of my colleagues and I have been doing a fair bit of chatting recently with our clients about their brand and how to tackle emerging...
by Patrick Comer | Jan 5, 2017 | Methodology, Research, Respondents, Technology
Patrick Comer, CEO of Lucid, reviews how sampling practices have changed with the advent on online technology… A lot has changed since the early days of online market research and sampling. As with any industry, technology and user behavior have been the driving...
by Mike Joseph | Jul 18, 2016 | Methodology, Research, Respondents
The last two Forums of the season – on B2B panels and on election polling – have got me thinking about sampling, one of the fundamental elements of market research. At the panels session, the question that inevitably came up was, are panel members representative of...
