by Virginia Monk | Oct 26, 2017 | Methodology, Research, Respondents
Disruptors are always innovators, but innovators are not always disruptors, explains Virginia Monk of Network Research, who highlights how research can aid the disruption process. Like most buzzwords, the term ‘disruptor’ has taken on a life of its own. Digging a...
by Jon Wood | May 8, 2017 | Legislation/politics, Respondents
This month Jon Wood of Critical Research reviews a recent Forum session which dealt with the implications of the new GDPR legislation – and muses on the implications (and urgency) for us all. April’s BIG forum was an excellent session, focussing on an impending...
by Vikki Mitchell | Feb 1, 2017 | Research, Respondents
Vikki Mitchell from Millward Brown takes a look at how the expectations of Gen Z will change how brands interact with them. Several of my colleagues and I have been doing a fair bit of chatting recently with our clients about their brand and how to tackle emerging...
by Patrick Comer | Jan 5, 2017 | Methodology, Research, Respondents, Technology
Patrick Comer, CEO of Lucid, reviews how sampling practices have changed with the advent on online technology… A lot has changed since the early days of online market research and sampling. As with any industry, technology and user behavior have been the driving...
by Mike Joseph | Jul 18, 2016 | Methodology, Research, Respondents
The last two Forums of the season – on B2B panels and on election polling – have got me thinking about sampling, one of the fundamental elements of market research. At the panels session, the question that inevitably came up was, are panel members representative of...
