by Lucy Dunn | Mar 1, 2021 | Business, Methodology, Research, Technology
On Tuesday 23rd February BIG held its first BIG Virtual Forum of the year and what a way to kick off 2021. The B2B Soapbox, lead by Jack Tadman of Opinium, was a huge success and covered lots of interesting topics. Isobel Hunt of Opinium was first to the virtual...
by Claire Labrum | Jul 16, 2018 | Research, Technology
The pace of change in the digital world has meant that the B2B buyer’s journey has become more complex. No longer are we simply testing a one or two-channel advertising campaign, but rather we are looking at the integrated brand story delivered through multiple...
by Neal Cole | Oct 26, 2017 | Business, Methodology, Technology
How to use personalisation in B2B digital marketing! Neal Cole of Conversion Uplift takes a look at how companies can personalise the B2B customer experience in his latest blog. Personalisation and marketing automation are now proven strategies in digital B2C...
by Claire Labrum | Mar 28, 2017 | Business, Technology
Claire Labrum of Strictly Financial takes a look at how the models of trust that are so important to the image of big brands are breaking down, and at how they need to rise to the challenge this represents. Trust is fundamental to human interactions – we want to trust...
by Patrick Comer | Jan 5, 2017 | Methodology, Research, Respondents, Technology
Patrick Comer, CEO of Lucid, reviews how sampling practices have changed with the advent on online technology… A lot has changed since the early days of online market research and sampling. As with any industry, technology and user behavior have been the driving...
by Virginia Monk | Dec 5, 2016 | Methodology, Research, Technology
Automation and CATI; a match made in…the future? We live in an increasingly automated digital world. More and more often company agents are being cut out of the purchasing processes to provide seamless services across many consumer sectors, often increasing...