Life’s not a Pitch

Life’s not a Pitch

I recently attended one of the more commercial insights industry events.  A lot of the content at these events is ‘pay to play’ – when suppliers and agencies pay a fee to get a slot on the platform. In essence, I do not think this is a bad idea.  It funds events and...
When insight makes a BIG difference

When insight makes a BIG difference

We all know that Market Research is important for advising day to day business decision making, but it also has the power to inspire change within the heart of a business. This was the impact when The Sound collaborated with Reed Exhibitions, the world’s leading event...
Big members to receive 30% off Ilex Europe!

Big members to receive 30% off Ilex Europe!

Do you believe in innovation? IIeX Europe was designed to introduce researchers to new ideas and connect them with the most future-focused insights pros from around the world. If you are already a BIG member, or if you join The Business Intelligence Group between now...
The Brand is You

The Brand is You

“Your brand is what people say about you when you’re not in the room”  (Jeff Bezos) The next rising star/ your next employee/ the candidate is on their way to an interview.  They have done their homework, they are excited about the company and the...