by Virginia Monk | Nov 26, 2018 | Business, Research, Respondents, Uncategorised
Question #1: Without giving too much away – what is the main topic of your talk? Tuesday evening’s forum is concerned with the future of B2B research. How it is changing and what it might look like in 5 years’ time. We’ll be exploring what factors might influence that...
by Trevor Wilkinson | Oct 2, 2018 | Uncategorised
Early September has quickly become a must-put-in-the-diary time for all lovers of B2B research and wine, as BIG hosted its AGM and late Summer drinks at Laithwaites London Bridge. The AGM went smoothly with no major revolts (Martin Sorrell should be so lucky) and we...
by Trevor Wilkinson | Jun 5, 2018 | Uncategorised
I’m not sure whether this is apocryphal, but back in the day George W. Bush is alleged to have offered the following insight into international trade: “More and more exports are coming from outside our country.” I was reminded of this quotation when...
by Lucy Davison | Mar 27, 2018 | Uncategorised
I recently attended one of the more commercial insights industry events. A lot of the content at these events is ‘pay to play’ – when suppliers and agencies pay a fee to get a slot on the platform. In essence, I do not think this is a bad idea. It funds events and...
by Claire Labrum | Feb 14, 2018 | Uncategorised
We all know that Market Research is important for advising day to day business decision making, but it also has the power to inspire change within the heart of a business. This was the impact when The Sound collaborated with Reed Exhibitions, the world’s leading event...
by Claire Labrum | Jan 23, 2018 | Uncategorised
Do you believe in innovation? IIeX Europe was designed to introduce researchers to new ideas and connect them with the most future-focused insights pros from around the world. If you are already a BIG member, or if you join The Business Intelligence Group between now...