Knowledge centre

Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.

Blog

Market Research: Let’s Get Down 2 Business

Market Research: Let’s Get Down 2 Business

Market research is all about improvement – for the brand, their consumer and all who actively or passively consume along the customer journey. As a concept it’s fairly simple, there's an opportunity to improve your business, your research team curates the killer...

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BIG Summer Party

BIG Summer Party

On Wednesday 14th September The Big Summer Party returned after three long years. With the shutting of Laithwaites under the Arch at London Bridge, a new venue was required and we lucked out. The room on Brook Street, courtesy of Illuminate Productions, overlooked...

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FAQs

Q. Why are mixed methodology studies are more common in B2B?

A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.

Q. Why are B2B costs higher than B2C costs?

A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.

Q. What makes B2B branding different to B2C?

A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases

Presentations

If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.

Desk Research Best Practice

Trevor Wilkinson, Purple Research

Business Minds Survey Magazine – BIG Forum November 2017

Emma Mozley-Allen and Alex Wheatley

Whitepapers

New ways of reaching a business audience

Alex Wheatley, Lightspeed