Knowledge centre

Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.

Blog

Four Considerations for Complex B2B Research Projects

Four Considerations for Complex B2B Research Projects

One of the most challenging aspects of B2B market research is that we frequently need to hear from very rare populations. While it is fairly straightforward to execute research which asks office workers about general workplace trends given a large, diverse and...

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Life’s not a Pitch

Life’s not a Pitch

I recently attended one of the more commercial insights industry events.  A lot of the content at these events is ‘pay to play’ – when suppliers and agencies pay a fee to get a slot on the platform. In essence, I do not think this is a bad idea.  It funds events and...

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FAQs

Q. Why are mixed methodology studies are more common in B2B?

A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.

Q. Why are B2B costs higher than B2C costs?

A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.

Q. What makes B2B branding different to B2C?

A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases

Presentations

If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.

Desk Research Best Practice

Trevor Wilkinson, Purple Research

Business Minds Survey Magazine – BIG Forum November 2017

Emma Mozley-Allen and Alex Wheatley

Whitepapers

New ways of reaching a business audience

Alex Wheatley, Lightspeed