Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.
After joining BIG in 2021, I was tasked with helping with the marketing of the group, aiming to not only attract new members, but ensure existing members still valued their membership and we were shaping our events around their needs. As a market researcher, my first...
Market research is all about improvement – for the brand, their consumer and all who actively or passively consume along the customer journey. As a concept it’s fairly simple, there's an opportunity to improve your business, your research team curates the killer...
When I started writing this piece, we were on to our fourth Prime Minister in six years. But now I have to go back and add another one, our fifth PM in six years. As the great Oscar Wilde might have said, for the Conservatives to lose one Prime Minister may be...
Q. Why are mixed methodology studies are more common in B2B?
A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.
Q. What makes B2B branding different to B2C?
A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases
If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.
Minding the gap: innovative research exposing the marketers agency divide
Kirsten Swanepoel and Will Beagles, Flood and Partners
Business Minds Survey Magazine – BIG Forum November 2017
Emma Mozley-Allen and Alex Wheatley
New ways of reaching a business audience
Alex Wheatley, Lightspeed