Knowledge centre
Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.
Blog
I want to tell you a story…
It is 10 years since Nassim Nicholas Taleb published his influential book, “The Black Swan”, that familiarised the idea of our inability to predict those random events that have so much impact on our lives. After the last 12 months or so, which has seemed to produce...
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GDPR – the practical and legal implications
This month Jon Wood of Critical Research reviews a recent Forum session which dealt with the implications of the new GDPR legislation - and muses on the implications (and urgency) for us all. April’s BIG forum was an excellent session, focussing on an impending change...
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The changing nature of trust and what it could mean for brands
Claire Labrum of Strictly Financial takes a look at how the models of trust that are so important to the image of big brands are breaking down, and at how they need to rise to the challenge this represents. Trust is fundamental to human interactions – we want to trust...
read moreFAQs
Q. Why are mixed methodology studies are more common in B2B?
A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.
Q. What makes B2B branding different to B2C?
A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases
Presentations
If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.
The Power of International B2B Qual – BIG Forum May 2017
Andy Cooper
GDPR Steps to take within our Organisation – BIG Forum April 2017
Jackie Megahey