Knowledge centre
Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.
Blog
Uncovering the science behind B2B consumer thought processes
In the cloudy world of modern consumerism, many marketers now find themselves overwhelmed by the sheer volume of choices when it comes to selling their product to consumers. But what we also need to think about when discussing consumerism is the consumer themselves –...
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BIG/ MRS Award – and the winner is …?
The good and the great of the Market Research world descended upon Old Billingsgate on Monday night for the annual MRS Awards. The anticipation was high and there was a real buzz in the room, as people caught up and said hello to old friends and colleagues over a...
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THE BIG BLOG: A QUESTION OF TRUST
Like a particularly annoying earworm, the subject of trust (or, to be more precise, a lack of trust) has been preying on my mind in the last few months. For example, trust was a theme running through a training course my company was giving on desk research best...
read moreFAQs
Q. Why are mixed methodology studies are more common in B2B?
A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.
Q. What makes B2B branding different to B2C?
A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases
Presentations
If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.
Desk Research Best Practice
Trevor Wilkinson, Purple Research
Business Minds Survey Magazine – BIG Forum November 2017
Emma Mozley-Allen and Alex Wheatley
Whitepapers
New ways of reaching a business audience
Alex Wheatley, Lightspeed