Knowledge centre
Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.
Blog
Defining B2B market research – whether (and how) it is different…
In principle, Business to Business research (or B2B) is relatively easy to define – it is talking to someone in their professional capacity about their job or work. However, it seems that the lines between B2B and B2C market research are becoming increasingly...
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It’s a matter of principle – how regulators are asking suppliers to take responsibility
One of the interesting recent trends, seen in a range of business sectors, has been a movement away from prescriptive, rules-based regulation towards a lighter touch approach by regulators. Often this lighter touch will involve regulators requiring that suppliers in...
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New member interview: David Holmes
New BIG Member David Holmes talks to us about what B2B research means to him. Question #1: Tell us a bit about your background After gaining my degree from the University of Portsmouth, I joined the market research industry and worked my way through the ranks, ending...
read moreFAQs
Q. Why are mixed methodology studies are more common in B2B?
A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.
Q. What makes B2B branding different to B2C?
A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases
Presentations
If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.
Desk Research Best Practice
Trevor Wilkinson, Purple Research
Business Minds Survey Magazine – BIG Forum November 2017
Emma Mozley-Allen and Alex Wheatley
Whitepapers
New ways of reaching a business audience
Alex Wheatley, Lightspeed