Knowledge centre

Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.

Blog

Can language affect savings behaviour?

Can language affect savings behaviour?

Can the language you speak influence the way you save?  Professor Keith Chen, behavioural economist at UCLA, has been looking at how speakers of different languages also save differently.  Claire Labrum of Strictly Financial gives an overview of his thoughts and a...

read more
I don’t like … Wednesdays.

I don’t like … Wednesdays.

Or do I? Dawn Ballard likes Wednesdays. Hmm, but who’s she?  Dawn is an Associate Professor, Department of Communication Studies at the University of Texas.  She is a scholar of chronemics, the study of time and communication.  And Dawn is getting a lot of air time...

read more
Research in the new B2B marketing landscape

Research in the new B2B marketing landscape

The pace of change in the digital world has meant that the B2B buyer’s journey has become more complex.  No longer are we simply testing a one or two-channel advertising campaign, but rather we are looking at the integrated brand story delivered through multiple...

read more

FAQs

Q. Why are mixed methodology studies are more common in B2B?

A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.

Q. Why are B2B costs higher than B2C costs?

A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.

Q. What makes B2B branding different to B2C?

A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases

Presentations

If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.

Desk Research Best Practice

Trevor Wilkinson, Purple Research

Business Minds Survey Magazine – BIG Forum November 2017

Emma Mozley-Allen and Alex Wheatley

Whitepapers

New ways of reaching a business audience

Alex Wheatley, Lightspeed