Knowledge centre
Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.
Blog
2017 BIG/ MRS B2B Conference Blog
The BIG annual conference has gone through a number of iterations since the heydays of the 3 day Chepstow boozy extravaganza. Moving to a two day residential in Brighton and finally slimming down to a more manageable and, in these somewhat austere times, practical...
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Is the role of the agency market researcher changing?
Well, the answer is ‘yes.’ And it’s been happening for some time. In fact it could be argued that the role of the agency market researcher is in a state of continuous flux. However the last ten years, perhaps the last twenty, have seen a particularly significant...
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Peeling the onion – using buyer personas to help B2B marketing
A successful business relationship often needs to align on several levels within a company, with people who have different roles, objectives and interests at heart. Achieving this in the B2B environment has always been notoriously difficult – trying to please everyone...
read moreFAQs
Q. Why are mixed methodology studies are more common in B2B?
A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.
Q. What makes B2B branding different to B2C?
A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases
Presentations
If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.
The Power of International B2B Qual – BIG Forum May 2017
Andy Cooper
GDPR Steps to take within our Organisation – BIG Forum April 2017
Jackie Megahey