Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.
The MRS launched a fully revised Code of Conduct on 1 October 2019, and it comes into force from 1 January 2020. The new Code has been consulted on with members, research professionals and employers. This article sets out how the changes to the Code might affect you....read more
I’ve always been fascinated by language. How words can be used to convey emotion, create tension and divide interpretation. The precision with which a good wordsmith can draw you into a story. The ability of punctuation to radically alter the meaning of a sentence. As...read more
The UK is a B2B nation, and has a huge influence on the global B2B market - yet this is something that is often overlooked, and until now has been difficult to quantify. To redress this, B2B Marketing commissioned some primary research that surveyed 809 senior...read more
Q. Why are mixed methodology studies are more common in B2B?
A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.
Q. What makes B2B branding different to B2C?
A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases
If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.
Desk Research Best Practice
Trevor Wilkinson, Purple Research
Business Minds Survey Magazine – BIG Forum November 2017
Emma Mozley-Allen and Alex Wheatley
New ways of reaching a business audience
Alex Wheatley, Lightspeed