Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.
Question #1: Without giving too much away – what is the main topic of your talk? Tuesday evening’s forum is concerned with the future of B2B research. How it is changing and what it might look like in 5 years’ time. We’ll be exploring what factors might influence that...read more
Jon Wood of Critical Research takes a look at the past, present and future of the B2B researcher. A recent conversation with a colleague got me thinking about what is now expected of young B2B researchers, the demands placed upon them and how that compares with my...read more
AI is fast becoming the most anticipated feature of modern technology and a concept that has divided public opinion in a variety of industries. Even household devices like Amazon Echo and Google Home are becoming must-haves to answering life’s questions at the call...read more
Q. Why are mixed methodology studies are more common in B2B?
A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.
Q. What makes B2B branding different to B2C?
A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases
If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.
Desk Research Best Practice
Trevor Wilkinson, Purple Research
Business Minds Survey Magazine – BIG Forum November 2017
Emma Mozley-Allen and Alex Wheatley
New ways of reaching a business audience
Alex Wheatley, Lightspeed