Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.
New BIG Member Alex Wheatley talks to us about what B2B research means to him. Question #1: Tell us a bit about your background I have been working in Market Research for over 5 years previously in the Innovation team at Lightspeed Research and now as Director of...read more
Pete Cape, Global Knowledge Director, Research Now SSI reviews a recent study conducted amongst B2B panellists on work related stress. So often when we see data online or data driven stories it’s about consumers. That’s great, that’s interesting, but what about the...read more
Damon Thomas, Hasson Associates, announces the winner of the 2018 BIG MRS award. Not sure what the collective name for eight hundred and sixty researchers all gathered together is called but certainly makes for a great event. Penguin suits aplenty, everyone looked...read more
Q. Why are mixed methodology studies are more common in B2B?
A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.
Q. What makes B2B branding different to B2C?
A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases
If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.
Desk Research Best Practice
Trevor Wilkinson, Purple Research
Business Minds Survey Magazine – BIG Forum November 2017
Emma Mozley-Allen and Alex Wheatley
New ways of reaching a business audience
Alex Wheatley, Lightspeed