Knowledge centre
Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.
Blog
BIG Summer Party
On Wednesday 14th September The Big Summer Party returned after three long years. With the shutting of Laithwaites under the Arch at London Bridge, a new venue was required and we lucked out. The room on Brook Street, courtesy of Illuminate Productions, overlooked...
Through the glass darkly… sifting through the rubble of Covidian economics
In June's BIG Forum Dave Skelsey considered the last 18 months and gave his views on what has happened and what will happen next in this ever changing and evolving situation we all find ourselves within. Sharing a snapshot of the economy and giving predictions of what...
How to elevate the developmental curve of your researchers remotely
Presented by Northstar, 2020 MRS Winners of ‘Best Place to Work’: Jack MilesSimon Von HaartmanJames Vaughan Smith Intro: A well-designed office space and good office culture can be used as a training tool for young researchers. All levels of employee’s...
FAQs
Q. Why are mixed methodology studies are more common in B2B?
A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.
Q. What makes B2B branding different to B2C?
A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases
Presentations
If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.
Minding the gap: innovative research exposing the marketers agency divide
Kirsten Swanepoel and Will Beagles, Flood and Partners
Business Minds Survey Magazine – BIG Forum November 2017
Emma Mozley-Allen and Alex Wheatley
Whitepapers
New ways of reaching a business audience
Alex Wheatley, Lightspeed