
GfK NOP
GfK Business & Technology is a recognised leader in global B2B research, providing solutions built on reliable intelligence & cogent strategic direction. We address your research needs throughout the service & product lifecycle, from defining market trends & opportunity, through product development to tracking customer satisfaction & brand perception. We also have a leading employee research practice. GfK Financial is the premier provider of MR to the global financial services industry with expertise in banking, investments & insurance sectors, as well as their trade & professional association.
Contact name: Richard Jameson
Company telephone: +44 (0)20 7890 9000
Company email: ukinfo@gfk.com
Company web address: http://www.gfknop.com
Company address : Ludgate House, 245 Blackfriars Road, London, SE1 9UL
Member of
- ESOMAR
- AQR
- CQI
Expertise
Advertising/Media
Brand and branding
Customer satisfaction
Sectors
- Charities and NGO
- Financial services/Insurance
- Government
- Industry and manufacturing
- Media
- Professional services
- Technology and telecomms
Methodologies
- Ethnography
- Full service
- Observation
- Omnibus research/panels
- Online research
- Postal surveys
- Segmentation
- Semiotics
- Telephone research
- Hard to Reach Audiences
Countries
- UK
- USA
- Canada
- Middle East
- Eastern Europe
- Western/Northern Europe
- Asia Pacific
Standards
- ISO20252
- ISO9001
- IQCS