Critical Research Ltd

Critical Research Ltd logo

Critical Research Ltd

Critical Research is one of the UK’s leading independent market research companies.

Our approach is to apply creative thinking to all areas of market research. Specialising in telephone, online and qualitative research in the UK and globally.

Working closely with you. Using small, specialised teams. And caring. Caring about our clients. Caring about our bright young things, and our work. Passionately.

It means we fish harder to give you clear, easy-to-understand results.

That’s absolutely Critical.

Contact name: Jonathan Wood

Company telephone:  0203 643 9050

Company email:

Company web address:

Company address : Unit 7, Baden Place, Crosby Row, London, SE1 1YW

Member of

  • MRS


Customer satisfaction
Brand and branding


  • Charities and NGO
  • Financial services/Insurance
  • Government
  • Industry and manufacturing
  • Media
  • Professional services
  • Retail
  • Technology and telecomms


  • Data analysis
  • Desk research
  • Fieldwork/data collection
  • Full service
  • Qualitative
  • Observation
  • Online research
  • Telephone research
  • CATI
  • Online
  • Face to face
  • Statistical techniques
  • In-Depth Interviewing
  • Group Discussions
  • Hard to Reach Audiences


  • UK


  • ISO9001

Posted on

8th January 2018