In addition to our Summer Party and Annual Conference, we hold 5 ‘Forum’ events in London and 2 Northern Forums in Leeds or Manchester, each year from September to June. Our 2019/20 Forum programme is currently being finalised so watch this space. If you are interested in attending or speaking please get in touch with firstname.lastname@example.org
The Forums provide business researchers an opportunity to network, exchange views and catch up on the latest thinking in the business market research world.
BIG Forum –
A Breakfast Briefing
Tuesday 19th November 2019
8am – 10am
Human Numbers and Numbered Humans – Presented by Jack Miles and Alex Holmes from Northstar Research Partners
Quantitative research has been criticised for being overly-rational, dehumanised and only able to deliver value because of quantification bias. Similarly, qualitative research has been criticised for being subjective and lacking the scale needed to deliver value to businesses.
Often these criticisms are accepted as being ‘methodological flaws’. However, shouldn’t researchers look to solve these flaws rather than accept them? Especially when the solutions to these criticisms often already exist.
Join us at the BIG Forum on 19th November to hear more about how qualitative and quantitative research can solve one another’s flaws and enable research to deliver better value to B2B marketers.
BIG Forum –
Save the dates
11th February 2020 – B2B Soap Box
21st April 2020 – The future is social
2nd June 2020 – Building a company culture for success
All forums will run on Tuesdays.
ICG’s inaugural Small Business Networking meeting
Wednesday 7 November 2018
3rd Floor, Staple Inn Buildings South,
Tips for streamlining your business and financial admin
Join us at the ICG’s inaugural Small Business Networking event and hear from two fantastic speakers about how SMEs can more effectively streamline their admin and finances, leaving you freer to do what you’re best at.
Our Small Business Networking events are open to any small business in any sector or trade. They offer attendees the opportunity to hear from speakers about a range of business issues (not research) and network with other SME owners.