Events

In addition to our Summer Party and Annual Conference (see below), we hold 5 ‘Forum’ events in London and 2 Northern Forums in Leeds or Manchester, each year from September to May. Our 2018 Forum programme is currently being finalised so watch this space. If you are interested in attending or speaking please get in touch with forum@thebusinessintelligence.group

The Forums provide business researchers an opportunity to network, exchange views and catch up on the latest thinking in the business market research world.

BIG Forum Bristol
Thursday 1 March 2018

Naomi Kent and Emma Partridge, both Directors of Blue Marble Research – with decades of experience too numerous to mention – will share recent insight on engaging business audiences.

They will talk about how the development of a business typology model has informed clients about channel and messaging implications for a very broad business audience. At a time when businesses are increasingly considered a ‘hard to reach’ sample, they will also show how this model is a useful framework for designing b2b research methods and samples. So hopefully something for client-side researchers thinking about strategies relating to their business customers… and for agency-side researchers facing all the challenges of securing high quality business samples.

If you have any problems booking please contact membership@thebusinessintelligence.group

BIG Forum
Tuesday 10 April 2018

Desk research is an old research tool that is making a welcome return, as clients look to make cost savings by sweating their existing data and exploring information already available to them or in the public domain.

This Forum is one of our ‘Research Refresher’ sessions and will cover the application and benefits of desk research, useful sources of intelligence, how to go about conducting desk research in an efficient way, and also the limitations and pitfalls of desk research.

This session on best practice in conducting desk research serves as an introduction for newcomers but also acts as a refresher for more experienced researchers.  We like to think that there’s something for everyone in this Forum.

If you have any problems booking please contact membership@thebusinessintelligence.group

BIG Forum –
Save the dates

BIG Forum has set some of the dates for the 2018 programme and is busy planning an exciting schedule of topics and speakers which we will confirm as soon as possible. In the meantime save the following date:

May 22nd, 2018 – TBC

All London sessions are on Tuesdays as normal.