In addition to our Summer Party and Annual Conference (see below), we hold 5 ‘Forum’ events in London and 2 Northern Forums in Leeds or Manchester, each year from September to May. Our 2018 Forum programme is currently being finalised so watch this space. If you are interested in attending or speaking please get in touch with

The Forums provide business researchers an opportunity to network, exchange views and catch up on the latest thinking in the business market research world.

BIG Forum

Tuesday 22 May 2018 6pm – 8pm

Kantar Millward Brown Offices

24-28 Bloomsbury Way



AR, VR and B2B – What could the future hold?

Virtual reality (VR), augmented reality (AR) and their use in research are increasingly being talked about and have the potential to transform the way we work by immersing respondents in the real world context in which they behave and make decisions.

Gorilla in the room have been pioneers in this field, applying the technology in FMCG and retail markets and have now extended its use to the B2B area as well.

So what are the applications for B2B, now and in the future? Find out by hearing a presentation from Alastair Goode and Jonathan Barrowman of Gorilla in the room. This will be followed by a demo, giving you an opportunity to try out some of the kit, see how it works, and get some ideas and inspiration for future projects.

If you have any problems booking please contact

BIG Forum –
Save the dates

BIG Forum has set some of the dates for the 2018 programme and is busy planning an exciting schedule of topics and speakers which we will confirm as soon as possible. In the meantime save the following date:

May 22nd, 2018 – TBC

All London sessions are on Tuesdays as normal.