BIG Forum London

Tuesday 18th February 2020
6.30pm – 8pm
Refreshments from 6pm

Opinium
58 Great Sutton Street
London
EC1V 0DG

The Future is Social – Presented by Chris Walts, Head of Social Strategy, Ogilvy London.

The use of social media is an accepted and commonplace part of the B2C marketing mix, but is often an afterthought for B2B marketeers. In this presentation Chris will explore social media’s untapped potential for B2B organisations and examine how brands and businesses can measure success in 2020.

Focusing on three key areas that will help jumpstart businesses B2B social strategy in 2020: understanding the B2B channel mix, the rise of B2B influencers and the new social C-Suite; Chris will showcase best-in-class examples of social media usage to demonstrate how regardless of business size or type B2B marketeers can implement small changes to drive lasting engagement.

BIG Forum Leeds –
A Breakfast Briefing

Tuesday 25th February 2020
8am – 9.30am

i-View
Platform
New Station Street
Leeds
LS1 4JB

How research helps businesses make strategic decisions and reach their corporate goals

On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work.

 However, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market understanding to inform decision-making that will help them meet their corporate objectives.  The challenges that businesses face on their journey are often the same, regardless whether they’re selling nappies to parents or components to factory production managers!

 Join Trinity McQueen as they take you through a journey of;

• How research is used as a tool to help businesses gain commercial leverage in the supply chain
• How research can challenge ingrained perceptions and the status quo within businesses
• How research can be used to turn %s into £s

Lauren Elliott, Associate Director at Trinity McQueen will talk the audience through a number of examples where commercial decision-making has been firmly underpinned by customer insight from the business and commercial world.

ICG’s 3rd Annual Quiz Night 

Wednesday 5th February 2020

6pm-9pm

The Sir Christopher Hatton Pub 
4 Leather Lane
Holborn
London
EC1N 7RA

Join the ICG for what promises to be another great quiz, complete with drinks and buffet.

Hosted by the ICG Quiz Master Supremos, Deanne and Marc Gold.

Make up your team of 6, or let them allocate for you. If you wish to be in a particular team please email admin@theicg.co.uk.

Tickets are £12.50 plus vat. 

BIG Forum –

Save the dates

21st April 2020 -B2B Soap Box
2nd June 2020 – Building a company culture for success

All forums will run on Tuesdays.