Knowledge centre
Welcome to the our knowledge centre. We regularly blog about current issues and events – these blogs are accessible to all. However, to get answers to our frequently asked questions and download presentations, you need to be a member of BIG.
Blog
The B2B industry’s contribution to the UK economy
The UK is a B2B nation, and has a huge influence on the global B2B market - yet this is something that is often overlooked, and until now has been difficult to quantify. To redress this, B2B Marketing commissioned some primary research that surveyed 809 senior...
Examining the changing world of B2B research
May’s BIG forum was a fascinating session, examining the changing world of B2B research with a lively discussion on the evolving toolkit of data collection & analysis. Moderated by Alex Wheatley of Kantar, we were joined by a panel of Graeme Cade (Savanta), Stuart...
Three Ways to Overcome the Challenges Faced in B2B Market Research
Although understanding B2B market research can be immensely useful and vital to success, actually acquiring quality market research insights as a B2B company can be difficult. That’s why the BEAM Fieldwork team have taken a look over some of the challenges faced, and...
FAQs
Q. Why are mixed methodology studies are more common in B2B?
A. The complexity of B2B markets though means that multiple research methods often need to be used in order to provide answers or solutions for strategic decisions.
Q. Why are B2B costs higher than B2C costs?
A. B2B transactions often take more consideration and involve more decision makers. The B2B consumer will more often than not need to be able to prove a return-on-investment for their purchase.
Q. What makes B2B branding different to B2C?
A. Corporate brand more visible, smaller target audience, more targeted communications, sales culture, compete on pricing and longer term contracts in some cases
Presentations
If you’ve been unable to attend our recent Forum evenings then here you’ll find the accompanying presentations from previous sessions.
Minding the gap: innovative research exposing the marketers agency divide
Kirsten Swanepoel and Will Beagles, Flood and Partners
Business Minds Survey Magazine – BIG Forum November 2017
Emma Mozley-Allen and Alex Wheatley
Whitepapers
New ways of reaching a business audience
Alex Wheatley, Lightspeed