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Peeling the onion – using buyer personas to help B2B marketing

Peeling the onion – using buyer personas to help B2B marketing

by Claire Labrum | Aug 2, 2017 | Research

A successful business relationship often needs to align on several levels within a company, with people who have different roles, objectives and interests at heart. Achieving this in the B2B environment has always been notoriously difficult – trying to please everyone...

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