Can language affect savings behaviour?

Can language affect savings behaviour?

Can the language you speak influence the way you save?  Professor Keith Chen, behavioural economist at UCLA, has been looking at how speakers of different languages also save differently.  Claire Labrum of Strictly Financial gives an overview of his thoughts and a...
When insight makes a BIG difference

When insight makes a BIG difference

We all know that Market Research is important for advising day to day business decision making, but it also has the power to inspire change within the heart of a business. This was the impact when The Sound collaborated with Reed Exhibitions, the world’s leading event...
Big members to receive 30% off Ilex Europe!

Big members to receive 30% off Ilex Europe!

Do you believe in innovation? IIeX Europe was designed to introduce researchers to new ideas and connect them with the most future-focused insights pros from around the world. If you are already a BIG member, or if you join The Business Intelligence Group between now...