People, not participants

People, not participants

I’ve always been fascinated by language. How words can be used to convey emotion, create tension and divide interpretation. The precision with which a good wordsmith can draw you into a story. The ability of punctuation to radically alter the meaning of a sentence. As...
Putting HEART into your business

Putting HEART into your business

Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...