by Claire Labrum | Aug 31, 2018 | Business, Research, Respondents
Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...
by Claire Labrum | Aug 13, 2018 | Research, Respondents
Can the language you speak influence the way you save? Professor Keith Chen, behavioural economist at UCLA, has been looking at how speakers of different languages also save differently. Claire Labrum of Strictly Financial gives an overview of his thoughts and a...
by Claire Labrum | Jul 16, 2018 | Research, Technology
The pace of change in the digital world has meant that the B2B buyer’s journey has become more complex. No longer are we simply testing a one or two-channel advertising campaign, but rather we are looking at the integrated brand story delivered through multiple...
by Claire Labrum | Feb 14, 2018 | Uncategorised
We all know that Market Research is important for advising day to day business decision making, but it also has the power to inspire change within the heart of a business. This was the impact when The Sound collaborated with Reed Exhibitions, the world’s leading event...
by Claire Labrum | Jan 23, 2018 | Uncategorised
Do you believe in innovation? IIeX Europe was designed to introduce researchers to new ideas and connect them with the most future-focused insights pros from around the world. If you are already a BIG member, or if you join The Business Intelligence Group between now...
