Putting HEART into your business

Putting HEART into your business

Kate Dennis, founder of Open Door Insights, looks at proven techniques for engaging B2B/ professionals on a deeper, more emotional level. Tactics and strategies used in the past by marketers to target B2B/Professionals have typically been quite distinct from those...
Can language affect savings behaviour?

Can language affect savings behaviour?

Can the language you speak influence the way you save?  Professor Keith Chen, behavioural economist at UCLA, has been looking at how speakers of different languages also save differently.  Claire Labrum of Strictly Financial gives an overview of his thoughts and a...
I don’t like … Wednesdays.

I don’t like … Wednesdays.

Or do I? Dawn Ballard likes Wednesdays. Hmm, but who’s she?  Dawn is an Associate Professor, Department of Communication Studies at the University of Texas.  She is a scholar of chronemics, the study of time and communication.  And Dawn is getting a lot of air time...