Damon Thomas, Hasson Associates, announces the winner of the 2018 BIG MRS award.

Not sure what the collective name for eight hundred and sixty researchers all gathered together is called but certainly makes for a great event.   Penguin suits aplenty, everyone looked glamourous and the chatter was aplenty, as we all enjoyed a drinks reception before dinner and the awards.

There were some big winners on the night and as the red and white juice flowed, the cheering and clapping got louder and louder.  All held together by Shappi Khorsandi, the awards came thick and fast.   With two of the three nominees on our table, the anticipation was high when the time came around for the business-to-business research award and the tension on our table was clear for all.

Ginny, our esteemed Chair was under the spotlight, as the three nominees were announced:

  • ‘The Narrative Gap’ – Julian Green – Kantar Millward Brown & Steve Marinker – Powerscourt
  • ‘Bringing TV Advertising to the Masses’ – Glenn Gowen – ITV, Phil Morrison – Whycatcher & Alex Johnston – Jigsaw Research
  • ‘You can’t sell something if you can’t tell something’ – Emily Dickinson & Josh Glendinning – Opinium Research

It was a tight contest this year and any of the three could have won but the BIG judging panel had got their collective BIG heads together and the winner of the award for 2019 was …

Emily & Josh – Opinium Research.

They had enjoyed a good night and although no winners were found on our table, our guests were graceful in being runners-up.

As Ginny presented the award to the winners, Shappi explained that it was a great paper, topical, interesting and relevant. An innovative paper that never lost sight of the need to focus on business.  Excellent.

As dinner and the awards came to a close, the dancing started………….I suspect for some it was going to be a long and memorable (maybe) evening.


The biggest winner of the night – the Market Research industry.  Congratulations everyone.