by Jon Wood | May 31, 2019 | Business, Methodology, Research, Respondents
May’s BIG forum was a fascinating session, examining the changing world of B2B research with a lively discussion on the evolving toolkit of data collection & analysis. Moderated by Alex Wheatley of Kantar, we were joined by a panel of Graeme Cade (Savanta), Stuart...
by Jon Wood | Nov 12, 2018 | Business, Research
Jon Wood of Critical Research takes a look at the past, present and future of the B2B researcher. A recent conversation with a colleague got me thinking about what is now expected of young B2B researchers, the demands placed upon them and how that compares with my...
by Jon Wood | Jan 31, 2018 | Methodology, Research
Last week I was talking with a (much) younger researcher about their perception of the market research community. I shared some of my distant memories of MRS summer and winter schools, various MRS conferences as well as talking about Research Club, R-Net and BIG. ...
by Jon Wood | May 8, 2017 | Legislation/politics, Respondents
This month Jon Wood of Critical Research reviews a recent Forum session which dealt with the implications of the new GDPR legislation – and muses on the implications (and urgency) for us all. April’s BIG forum was an excellent session, focussing on an impending...
by Jon Wood | May 5, 2016 | Technology
In the near 20 years that I have worked in research, development in technology has always driven change across the industry. However, in my mind at least, the ever more rapid pace at which technology moves on has led to seemingly ever faster change in the approaches...
