by Lucy Davison | Mar 27, 2018 | Uncategorised
I recently attended one of the more commercial insights industry events. A lot of the content at these events is ‘pay to play’ – when suppliers and agencies pay a fee to get a slot on the platform. In essence, I do not think this is a bad idea. It funds events and...
by Lucy Davison | May 27, 2016 | Methodology, Research
On 19 May we gathered at the office of Research Now to pick over the entrails of the 2015 UK polling debacle. With Kerian Pedley (pollster, writer, Research Director GfK) and Dr Nick Baker (Partner & Group CEO Quadrangle, PhD Birmingham, BPC/MRS Inquiry) on a...
