by Vikki Mitchell | Dec 8, 2017 | Business, Research
MRS/ BIG Award for Business-to-Business was announced at the MRS Awards held at Supernova London on 4th December. It was a fantastic evening filled with humour, great company, delicious food, and late night dancing. The three finalists (Jigsaw Research, The Sound...
by Vikki Mitchell | Feb 1, 2017 | Research, Respondents
Vikki Mitchell from Millward Brown takes a look at how the expectations of Gen Z will change how brands interact with them. Several of my colleagues and I have been doing a fair bit of chatting recently with our clients about their brand and how to tackle emerging...