by Claire Labrum | Oct 12, 2017 | Business, Uncategorised
BIG Directory helps you to stand out from the crowd. “We were contacted by an insurance company who wanted a specialist B2B piece of work conducted by a B2B financial expert – they had used BIG Directory to find us. The resultant job more than justified the cost of...
by Claire Labrum | Oct 9, 2017 | Business, Methodology, Uncategorised
BIG is delighted to announce the shortlisted finalists for the 2017 BIG MRS Effectiveness Awards. Understanding Event Behaviours: The Power of Insight to Inspire a Business Author: Stuart Knapman, UK Managing Director, The Sound Power to the (small business)...
by Claire Labrum | Aug 2, 2017 | Research
A successful business relationship often needs to align on several levels within a company, with people who have different roles, objectives and interests at heart. Achieving this in the B2B environment has always been notoriously difficult – trying to please everyone...
by Claire Labrum | Mar 28, 2017 | Business, Technology
Claire Labrum of Strictly Financial takes a look at how the models of trust that are so important to the image of big brands are breaking down, and at how they need to rise to the challenge this represents. Trust is fundamental to human interactions – we want to trust...