by Membership Membership | Apr 30, 2018 | Methodology, Respondents
One of the most challenging aspects of B2B market research is that we frequently need to hear from very rare populations. While it is fairly straightforward to execute research which asks office workers about general workplace trends given a large, diverse and...
by Jon Wood | Jan 31, 2018 | Methodology, Research
Last week I was talking with a (much) younger researcher about their perception of the market research community. I shared some of my distant memories of MRS summer and winter schools, various MRS conferences as well as talking about Research Club, R-Net and BIG. ...
by Claire Labrum | Dec 21, 2017 | Business, Methodology, Research
Innovation in Engaging SME Respondents, Emma Mozley-Allen, Kantar TNS & Alex Wheatley, Lightspeed. BIG Forum Review – 28th November 2017 Most of the survey research we carry out is highly prescriptive. The client sends out a brief and we design a...
by Claire Labrum | Nov 6, 2017 | Business, Methodology, Research
Understanding Event Behaviours – The Power of New Insight to Inspire a Business By Stuart Knapman, UK Managing Director, The Sound Stuart is gamekeeper turned poacher, having spent the first half of his career client side and the second half in agencies and so...
by Claire Labrum | Nov 2, 2017 | Business, Methodology, Research
Link for Business: creating the world’s first dedicated platform designed to evaluate the effectiveness of B2B Corporate Communications By Emily Dickinson and Emma Pyke – Kantar Millward Brown, Corporate Practice A hidden gem within the Kantar network, Kantar Millward...
by Claire Labrum | Nov 2, 2017 | Business, Methodology, Research
Power to the (small business) People! Bringing market research to SMEs By Alex Johnston (Director, Jigsaw Research) and Phil Morrison (Managing Director, Whycatcher) When Phil Morrison set up Whycatcher, he was struck by how quickly the world of market research was...
