by Claire Labrum | Nov 6, 2017 | Business, Methodology, Research
Understanding Event Behaviours – The Power of New Insight to Inspire a Business By Stuart Knapman, UK Managing Director, The Sound Stuart is gamekeeper turned poacher, having spent the first half of his career client side and the second half in agencies and so...
by Claire Labrum | Nov 2, 2017 | Business, Methodology, Research
Link for Business: creating the world’s first dedicated platform designed to evaluate the effectiveness of B2B Corporate Communications By Emily Dickinson and Emma Pyke – Kantar Millward Brown, Corporate Practice A hidden gem within the Kantar network, Kantar Millward...
by Claire Labrum | Nov 2, 2017 | Business, Methodology, Research
Power to the (small business) People! Bringing market research to SMEs By Alex Johnston (Director, Jigsaw Research) and Phil Morrison (Managing Director, Whycatcher) When Phil Morrison set up Whycatcher, he was struck by how quickly the world of market research was...
by Virginia Monk | Oct 26, 2017 | Methodology, Research, Respondents
Disruptors are always innovators, but innovators are not always disruptors, explains Virginia Monk of Network Research, who highlights how research can aid the disruption process. Like most buzzwords, the term ‘disruptor’ has taken on a life of its own. Digging a...
by Neal Cole | Oct 26, 2017 | Business, Methodology, Technology
How to use personalisation in B2B digital marketing! Neal Cole of Conversion Uplift takes a look at how companies can personalise the B2B customer experience in his latest blog. Personalisation and marketing automation are now proven strategies in digital B2C...
by Claire Labrum | Oct 9, 2017 | Business, Methodology, Uncategorised
BIG is delighted to announce the shortlisted finalists for the 2017 BIG MRS Effectiveness Awards. Understanding Event Behaviours: The Power of Insight to Inspire a Business Author: Stuart Knapman, UK Managing Director, The Sound Power to the (small business)...
