by Mike Joseph | Dec 8, 2017 | Business, Research
Research Now recently published a whitepaper looking at the importance of using reliable sources of data for research in the business world. Here is an excerpt from the whitepaper, you can read the full piece here. Data-driven decision making is today’s must-have...
by Vikki Mitchell | Dec 8, 2017 | Business, Research
MRS/ BIG Award for Business-to-Business was announced at the MRS Awards held at Supernova London on 4th December. It was a fantastic evening filled with humour, great company, delicious food, and late night dancing. The three finalists (Jigsaw Research, The Sound...
by Claire Labrum | Nov 6, 2017 | Business, Methodology, Research
Understanding Event Behaviours – The Power of New Insight to Inspire a Business By Stuart Knapman, UK Managing Director, The Sound Stuart is gamekeeper turned poacher, having spent the first half of his career client side and the second half in agencies and so...
by Claire Labrum | Nov 2, 2017 | Business, Methodology, Research
Link for Business: creating the world’s first dedicated platform designed to evaluate the effectiveness of B2B Corporate Communications By Emily Dickinson and Emma Pyke – Kantar Millward Brown, Corporate Practice A hidden gem within the Kantar network, Kantar Millward...
by Claire Labrum | Nov 2, 2017 | Business, Methodology, Research
Power to the (small business) People! Bringing market research to SMEs By Alex Johnston (Director, Jigsaw Research) and Phil Morrison (Managing Director, Whycatcher) When Phil Morrison set up Whycatcher, he was struck by how quickly the world of market research was...
by Virginia Monk | Oct 26, 2017 | Methodology, Research, Respondents
Disruptors are always innovators, but innovators are not always disruptors, explains Virginia Monk of Network Research, who highlights how research can aid the disruption process. Like most buzzwords, the term ‘disruptor’ has taken on a life of its own. Digging a...
